The commercial food service industry says, ‘Okay Chef!’ to a brand-new online ordering platform


Two old school friends Rob Hutt and Antony Flatman, Rob from a tech background and Antony with 22 years’ experience as a Chef, have known each other since they were 11 years old and have put their time in lockdown to good use by finally fulfilling a long-held desire to go into business together. By combining their two skillsets they have started a brand-new online ordering platform called Okay Chef.

Okay Chef offers any food or drink retailer a suite of web and mobile apps to allow both high street and food service businesses to adopt online sales and maintain social distance without the upfront investment normally associated with implementing this type of e-commerce technology solution and digital marketing strategy.

Okay Chef was created from the view that there was a market opportunity for a more innovative approach to home food delivery provision and e-commerce marketing to rival some of the major players already dominating this industry such as Just Eat, Deliveroo and Uber Eats. The company’s bold move and major point of differentiation, is that Okay Chef has relinquished their own control and is giving each business complete control of their own brand and customer data, believing it’s better to be a partner rather than a supplier.

By bringing together established marketing expertise and an extensive technology product along with an experienced Chef, the company is now carefully rolling out its unique offering across the UK.

Okay Chef has also joined forces with TUGO Food Systems substantially increasing its commercial base and customer reach.

TUGO brings with it popular brands like ‘Neo Pizza’, ‘Burrito Cantina’ and ‘Streat 4ork’ and has sales outlets across the UK in sectors that include Retail, Business and Industry, Leisure and Tourism, Stadia, Healthcare, Education and Defence.

Benefiting from a broad in-depth knowledge of the catering industry, Okay Chef has developed technology that will, at the touch of a button facilitate, click and collect, delivery and pre-order. Payments are secure and the technology is fully compliant.

For Okay Chef this is an accolade and mark of recognition for the quality of its technology solutions which are already available to individual High Street operators.

Lee Personius, Managing Director Tugo Food Systems Ltd “Working with Rob and Okay Chef has enabled us to utilise and combine our businesses strengths, expertise in the food service sector and technical skills to build the best online ordering experience to the food service industry.”

Rob Hutt, Managing/Marketing Director “It is partnerships like the one we are embarking on with Tugo that will allow us to mobilise out technology when struggling businesses need it the most. We are in the business of reducing risk for companies of all sizes, enabling growth through the use of innovative technology and safeguarding the shopping experience for consumers during Covid-19.”

Okay Chef is a UK registered Private Limited Company and is part owned by the Indian development company that originally developed the Okay Chef technology. Strategically this decision was taken to allow Okay Chef to benefit from on-going technology support from a team of over 70 experts in web and mobile development technology. This has allowed and will continue to allow us the freedom to drive long term extensive innovation around the needs of our users.

Okay Chef Website: https://www.okaychef.co.uk/
Okay Chef launch video: https://vimeo.com/410129549

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