Hawaii-based tech entrepreneur back at it with a real estate start up in the face (mask) of COVID-19
● New, disruptive, online real estate website
● Thousands of virtual 3D tours to help in the times of COVID-19
● Website is Buyer and Seller focused vs most Agent-focused websites
● “Smart Price” algorithm uses public data points to suggest fair market prices
July 31, 2020
Jeff Berzolla, founder of the largest vacation rental tech company in Hawaii, has started a new online real estate company called Nalula.com. Frustrated by the lack of information he was able to find when trying to buy a home on Maui, Berzolla set about to solve the problem.
“Every day, people make the largest financial decision of their life – buying and selling a home – without good, unbiased information. At Nalula.com, we bring an unprecedented level of transparency to the real estate industry – exposing essential, hard-to-find data and hyper-current market conditions. These tools help our users make educated buying and selling decisions.”
Nalula.com collects as much data as possible about each property and is not just a regurgitation of the MLS. The site is fast, mobile-friendly, displays county assessed values for properties and recommends a Smart Price for each home, condo or parcel of vacant land based on recent comparable sales and the difference between those recent sales and county assessed values.
COVID-19 has seen an increase in online real estate searches and Video/3D tours are more coveted than ever. Most websites do not have 3D tours nor the ability to filter to show only these properties. Nalula offers users the ability to easily search for their dream property and currently has over 3000 listings with 3D tours. The site also boasts 17 filters, 9 sort functions and over 200 data points for each property.
Nalula’s Smart Price offers customers an alternative to Zillow’s Zestimate. “In doing my research, I concluded that most sites are focused on enriching real estate agents, rather than helping buyers and sellers make fair deals. I find it very misleading that Zillow’s Zestimate instantly changes when a property is listed for sale. I want our customers to know that data drives our Smart Price and we are going to constantly work to make our Smart Price smarter with each iteration of our technology.” Berzolla said.
Nalula launched its beta website in Hawaii in July 2020 and plans to expand nationwide by the end of the year.
Everyday people make the largest financial decision of their life – buying and selling a home – without the necessary information to determine if they’re paying or receiving a fair price.
At Nalula, we strive to bring transparency to the real estate industry – exposing essential data and current market conditions – so you can make an educated buying or selling decision.
Media Contact: Jeff Berzolla