Bigtincan Meets All Capabilities in Gartner’s Market Guide for Sales Enablement for Third Year


August 25, 2020 – Boston, MA – Bigtincan (ASX:BTH), the leader in sales enablement automation, today announced it has been recognized as a Representative Vendor of Sales Enablement Platforms in all of the capabilities defined by Gartner as part of the August 2020 Market Guide for Sales Enablement Platforms for the third consecutive year and listed for the 5th consecutive year.

According to the report, “COVID-19 initially caused an overall increase in purchase and adoption of sales enablement technology. This increased demand will persist, with sales enablement technology becoming a core tech stack purchase for organizations with both direct and partner channels.”

“Our clients are seeking new ways to help remote sellers and service professionals to adapt, learn, and engage their customers” said David Keane, Bigtincan co-founder and CEO. “We believe Gartner’s recognition confirms our ability to lead in today’s socio-economic environment and help people do their jobs despite the challenges.”

According to the report, “Gartner defines sales enablement platforms as tools that unite sales enablement functions with customer-facing sales execution. They predominantly support native content, sales training delivery and reinforcement, and sales coaching. They can be used for direct sales and indirect partner/channel enablement. The platform can include all three areas natively or use open APIs to connect to the complementary functions. If the latter, the relationship needs to be a selling relationship where integration has been prebuilt and data movement and sharing/synchronization is seamless between the applications to supply a better end-user experience. Sales enablement platforms also use APIs to support a wider array of functionality available via their ecosystems.”

A complimentary copy of the Gartner Market Guide for Sales Enablement Platforms report is available for download here.

To learn more about Bigtincan and Bigtincan Hub, visit

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Bigtincan

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, Thermo Fisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity and fuel customer engagement. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit or follow @bigtincan on Twitter.

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