How Restaurant Online Food Ordering System Can Help Your Brand Grow?
What does it take to make a successful online restaurant business?
The list is ceaseless. Whether you are planning to start a restaurant or running a restaurant right now, these questions will definitely arise in your mind for sure. Here is where a restaurant online food ordering system will help you in managing all these anarchic processes in a very hassle-free manner.
Well, that is the new way of doing food business. Since we are in a world of growing needs and frequent changing trends, upgrading and adapting with technology became highly necessary. There are certain questions that you need to ask yourself while doing restaurant business.
What makes my restaurant stands out from the crowd?
Of Course, good food always comes first. People will remember your brand by the food you served and it also leads to getting more and more customers.
But do you think making customers wait for a long time to place an order will make a bad impact on your business?
Of course, Yes! Nowadays people are not just enjoying your food they are also looking for an experience which includes the facilities you provide, the ambiance, quick service, your behaviour, and so on. In general, everything matters!
It doesn’t matter how good your food is if you fail to serve the same on the table without making your customer wait too long, then you definitely lost one customer there. That why you need to goodbye to the conventional method of planning, implementing, and executing your A to Z process and switch to the resilient services provided by the latest and advanced technologies.
When a customer chose your brand which exemplifies he/she is picked you over the pile of similar brands who are competing with you. For instance, a potential customer who eagerly searching online for authentic British cuisine. He will definitely list out three to four restaurants depends on their ratings, reviews, the website, the alluring images they offer, the detailed description, and more.
So all these things matter a lot while choosing a restaurant by the customer. At that time if you don’t have a website or an online food delivery app to showcase your good food along with a plethora of good reviews you got then you definitely lost the game at that instant. Here is where your competitor gets an edge over you with the effective usage of websites or apps to reach out to the target audience.
Do you really want to face this situation?
If No, then upgrading and adapting a restaurant online food ordering system is highly necessary.
What are the two pillars offered by a restaurant POS system to your business?
The main two pillars of a restaurant POS system are website and online delivery app.
- A dedicated website for your restaurant
A dedicative and responsive website gives the first impression of your brand. It became the platform to express your story, the services you provide, or you can even tell what makes your brand unique from the rest and so on. A website is one of the best ways to get a 24/7 online presence through which you can reach millions of customers. The booking widget on the website will offer a convenient and quicker way for the customers to book a reservation during busy hours, also it is s best way to manage reservations and control overbooking’s.
The testimonials on your website help in building trust and loyalty with customers. The survey by the National food association suggested that around 84% of people trust online reviews and testimonials as much as personal recommendations. You can even attach your Google business page reviews directly to your website, in that way it bestows more credibility as well. So all these clearly show the need for having a great website for your business.
- Online food ordering app
According to the study by online food ordering statistics, 75% of people prefer to order food through apps because of the convenience and wide range of options it provides. These metrics will definitely uplift to more favourable outcomes especially due to the global pandemic situation where people demand a safe and contactless food service without stepping out of the home. Also, about 53% of Britain’s population prefers to order food directly from brands or restaurants than from food portals.
Researches also suggested that customers have a great tendency to buy food items when a favourable cashless payment option is available. This can be easily accomplished through an online food ordering app that offers multiple paymens and gateways options and hence provides a more convenient and contactless service. With the right amalgamation of content and images, you can engage more and more customers with your restaurant business. Loyalty programs can be easily done through online takeaway food ordering apps, where you can bestow additional values for regular customers and which leads to repetitive business.
How affordable is a restaurant POS software?
To estimate the cost of the POS system you need to understand the functionality of POS software, how much its hardware cost, how much the software cost, payment processing costs, and many more. A crystal clear awareness of these things will help you to choose the perfect POS system for your software. Usually, the cost of point-of-sale systems ranges from around $600 to approximately
$2,600 depends on our needs and prerequisites. Purchasing a packaged POS system subscription with your hardware can minimize the in-advance hardware price, or even down to free.
Along with the basics, you need to buy a barcode scanner, a handheld device like a tablet, credit card readers, printers for generating bills, or even a server. With the effective use of the software-as-a-service (SaaS) subscription model, your restaurant business will get regular software updates, limitless data storage, better technical support. Inventory management, customer relationship management, sales insights, employee management are some few features offered by a point-of- sale system.
The payment processing cost depends on your type of merchant accounts and your sales volume. Some point-of-sale systems permit you to connect with any merchant account of your choice but on the other hand, there is certain POS software that allows a fixed POS provider as the merchant account. One of the main mistakes restauranteurs usually commit about the credit card processing cost is that think the rate they pay is the cost. There are three payments you actually need to pay while a card is swiped, namely, Transactional fees, Fixed fees, and Incidental fees.
Once installed now the ultimate focus is on making money. However, there will be support and service charges that you need to take care of. Look for trustworthiness and transparent value from your payment processor and make sure that you do have command over the insights you get!
Why your restaurant needs a POS system?
There are multiple reasons which accentuate the benefits a POS system offered to a restaurant business. Having a restaurant app and website offer you the upper edge over your opponents, mainly when someone is eagerly looking for placing an order online. Recent surveys show that restaurants that don’t use online food delivering platforms like websites or apps are losing their customers as well as profits. We are sure you don’t want to be on that list.
So let’s see the significant reasons that you need to invest in POS software in your restaurant.
- A platform for loyalty campaigns
Marketing you do on any platform should have a well-structured target such as engage prospects and get more sales. Here it is on getting more online food orders. You might have done so many customer relationships or loyalty campaigns which include email campaigns, SMS campaigns, or even social media campaigns. You can attach the links of all those call to action buttons to your website or make them download your online food delivery app.
Just check a few examples:-
- 50% discounts for the first three orders through our app. Download Now
- In the mood for a yummylicious Pizza? Check out our all-new double-loaded Pizzas. Visit Our Website Now.
Once the customers reach your website, they are free to navigate and explore the wide variety of choices and descriptions about the different food you provide. Make their experience adorable and they will remember your restaurant for sure.
- High productivity
It’s difficult to be productive without the elements or supplies your food business needs. But taking inventory frequently is a complex and time-consuming process, slowing down your productivity levels because workers are pushed to account rather than serve. Most of the restaurants use the latest and sophisticated restaurant management system to handle and organise the inventory. New elements and supplies can be launched into the POS software when they reached the restaurant. When orders will be placed by the customer, inventory levels are automatically altered. This insight gives you a real-time understanding of what is in reserve, what all are out of stock and hence prevents your workers from wasting hours rechecking inventory levels.
At the same time taking orders by phone can be tiresome and fallacious. With the online food ordering app, the conventional procedure of placing an order is swapped with an advanced and latest online ordering system. Now, your workers don’t need to pick up calls for orders instead, they can effectively use this time for preparing orders for collecting or delivery. This helps your restaurant employees to arrange and get ready for large orders and hence boost productivity.
- Manage multiple outlets
In the restaurant business, we always look for expanding more and more, right?
To accomplish this vision, you will have to implement a restaurant POS system that will assist you in your business expansion by providing real-time insights and hence leads in taking data-driven results. The finest restaurant Point of sale system comes with all these specialties and much more. The methods in which a restaurant POS can assist you in your business enlargement are:
- You will get a comprehensive account of all the sales insights across all your outlets.
- The sales and growth reports for all the outlet
- The stock present in all the outlets and usage of all the stokes depends on the time frame.
- You will even get a chance to compare the sales reports across all your outlets and take result-driven decisions.
- Restaurant POS system will safeguard your business against cyber and internal thefts.
One of the most common issues that restaurants are facing today is cyber theft. Unethical hackers are looking for all the loopholes to invade the precious customer database which includes the credit or debit card details, personal number, email address, name, contact details, and many more. No matter how big or small your food business is, cyber theft will tremendously affect your business reputation and reduces customers’ trust and confidence in your brand. So it is necessary to use cybersecurity in your system. Your point of sale system (POS) is also analysing your confidential and sensational company financials reports, and your internal communications, and the database. But without a cyber defense system like restaurant POS systems, all of this data is unshielded.
The resilient and state-of-the-art Point-to-Point encryption of POS is recognised as the most standard payment security solution. It successfully diminishes fraud and takeover from hostile activities like hacking. These tools decode credit card data the second it’s accepted on the POS device and then it is directed to the software’s server.
Since your restaurant POS system will be offering you real-time reports of all the sales, inventory, customer relationships management, the number of bills produced, stock available, and indicate the amount of being wasted, data about the top-selling food, through such crystal clear data it will tremendously diminish the chances of internal theft and your control on your managers.
In a nutshell, never let your restaurant business slip-away from your hand, assuming that your employees or others will take care of it better than you can. Install a restaurant online ordering system and makes it flawless to deliver food to your buyers quickly in a hassle-free, precisely and in accordance with their needs and prerequisites, thus helping to offer an excellent customer experience that will keep bringing more and more customers and enhance productivity.