Six SEO Techniques that Won’t Work in 2021
SEO is not the same as it was a decade ago. In fact, it would be safe to say that it’s almost entirely changed. There was a time when anyone could rank anything simply by getting some exact-match anchor text backlinks. However, today’s SEO requires a lot more hard and smart work. If you don’t have professional-level skills in SEO, you will only be wasting time and resources for at least a year.
It’s always better to get the help of professionals for this job if you are a business. You can contact Abstract Digital – Digital Marketing Agency to see how it can help you get online sales and build a brand. Furthermore, you should increase your own SEO knowledge to make the right investments. Here are some SEO practices that any professional would tell you no longer work.
Keyword Stuffing
We still see many people asking content writers to stuff as many keywords as they can. They even compromise the grammar just to adjust keywords. This sabotages the user experience and anyone can tell that the content was not meant for humans.
If you are writing for search engines, why would humans bother wasting their time reading it?
Even search engines don’t appreciate such practices. Keyword stuffing can now lead to a Google penalty. Search engines only want you to provide the best content for their users.
Use of Exact Match Keyword
Google search engine is one of the most advanced and complex computer programs in the world. It has countless algorithms that are updated almost every day to make them more efficient.
If Google can map the entire world, it would not be wrong to say that it can understand variations or synonyms of words. It checks the intent behind each search and shows pags that relate to it.
It does not need you to use exact match keywords to see the relevance.
Irrelevant Backlinks
Irrelevant backlinks don’t help your website as much as you might expect. If it’s surrounded by quality content that discusses something relevant to your niche, it will help you without a doubt.
However, building backlinks on forums that are entirely irrelevant from your website won’t be much help.
Just High Number of Backlinks
Many SEO professionals will say that you need to build a higher number of backlinks compared to competitors to outrank them.
It was true a few years ago, but not anymore. You will see websites with fewer backlinks and lower domain authority ranked higher than Forbes and NYTimes.
Exact Match Domain Name
This myth was busted many years ago, but some rookies still believe that it’s an important ranking factor. Your domain name has nothing to do with your ranking.
It could attract your target audience if you choose the right name, but it has nothing to do with the SEO of the website.
Listings in Directories
It’s important that you register your business in all directories relevant to your industry for local SEO. However, it would be wrong to say that it will improve your rankings.
You get a backlink from each directory, but that backlink is different from the links you get through guest posts or niche edits.