White Label Streaming Platform vs Developing Completely New Platform: Complete Guide

Companies need to do a lot of things to keep up with the new market trends. Most things are managed online now, so having a website or platform that reflects your company’s vision is essential to success.

If you are looking for an IPTV solution for business, then you need to decide between having a white-label streaming platform and developing a completely new platform. Both give you excellent benefits. Yet, you need to choose the right one for your situation.

Whether you want to purchase a white label OTT platform or to manage a new OTT application development, it’s essential to understand the basics of everything. Dive into this page to learn what you need to know about these IPTV solutions for business!

What Options to Launch Video Streaming Platform Do Businesses Have?

Many business owners have trouble adapting to the new technology developments. That happens the most when talking about more technical things such as OTT and IPTV services. Those business owners may ask themselves: What options to launch video streaming platforms do we have?

The answer is that they have two options, which are purchasing a white-label OTT platform or developing new OTT solutions from scratch. Small companies tend to go for a white-label IPTV since it’s easier and more inexpensive than the latter.

Regardless of that, people looking for more customization possibilities prefer developing new IPTV solutions for business. Both alternatives are excellent when you want to launch a video streaming platform, so take into account your business situation before deciding which IPTV platform providers to go for.

What Is a White Label Streaming Platform?

A white label OTT platform is a paid application that works as a customizable video streaming platform for companies. These OTT IPTV are made and sold to other businesses. Those businesses can rebrand it and resell them as they please, so they can change everything the white label OTT platform allows them to change.

On a basic basis, you could consider these IPTV solutions for business as a paid video streaming platform that companies buy to change and adapt to what the company needs. Taking that into account, companies can adjust several things of the OTT IPTV.

The adjustability features tend to consist of interface changes. That includes logos, color scheme, the domain, how the video player looks and works, its language, and custom CSS. Regardless of that, you have to hire the right IPTV platform providers if you want your business to succeed.

There are many IPTV solutions for businesses on the market. Yet, not all of them are as effective as you would want them to be. We recommend you go for Setplex, which is a reliable and functional white-label OTT platform provider. However, you should look for the one that best suits your situation and company.

What Happens When You Develop a Completely New Platform?

If you feel like having a more customizable OTT/IPTV system that does exactly what you want it to do, then you should develop a completely new platform. That takes more effort, time, and money but allows you to set the rules for what you want in your video streaming platform.

That means you get to change and design everything in the way that you want without any kind of restriction. When purchasing a white-label OTT platform, you can only adjust some interface settings and aesthetic features. Yet, when making your OTT/IPTV from scratch, you can completely design how you want the platform to look and to work. That includes specific features and personal requests.

The thing about that is that it requires more money and time than purchasing a white-label platform would take. That’s because, if you don’t know how to do it, you have to hire someone who designs IPTV solutions for business.

Even if you know how to design this kind of platform, it still takes more resources than you need to purchase a white-label streaming platform. That doesn’t make it a bad option, but an alternative that requires you to put more effort into it.

Which Option Is Better for Me?

Everything depends on your situation. As we mentioned before, there are many IPTV solutions for business, but each one of them is fit for specific situations. You need to analyze your circumstances and decide which one you are willing to take.

We are here to help you, though. Not everyone knows how to notice when they need to develop a new platform or pay for a white-label video streaming platform. Take all the time you need to decide the one you want to go for.

That being said, here are some situations in which paying for a white-label OTT platform would be better for you:

  • If you are working on a budget.
  • If you don’t have enough time to develop a new platform.
  • If you don’t need or want to customize many things of the platform apart from its interface.
  • If you want to keep things simple and you don’t need any specific feature or personal request.

Now, these are some situations that would make developing a new platform a better option for you:

  • If you have enough funds and time to do it.
  • If you want your video streaming platform to look how you want.
  • If you need specific features and personal requests in the streaming platform.


Some people ask themselves which option is better between white-label platforms and developing a new one from scratch. The answer is that both of them are excellent and can help you with specific situations.

Neither of them is better than the other. White-label platforms are perfect for people who don’t need many things on their video streaming platform. Developing a new one is the right move for people looking for a more advanced level of customization and features.

You can benefit from both, so don’t worry about that matter. Regardless of that, make sure to take all the time you need to decide which one to go for and how to go through the development process.

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