Top 5 Ways To Promote Your Charity Or Non-Profit On Digital Platforms
When it comes to non-profits and charitable organizations, the biggest challenge is having zero funds for marketing and advertising.
In a competitive digital space that is being dominated by agencies and brands with the fattest budgets, how can non-profits make a significant marketing impact for their organizations?
This is a question that almost every single charitable organization has had to contend with. Yes, you need to get the word out there about your charity and non-profit, but you do not have the funds!
While the digital is supposedly a ‘free’ domain, we all know how that works in reality. Low organic search is the call of the times, and paid advertising has become the norm.
In this resource article, we are going to help non-profits and charities with the top ways they can use to promote their charity on search and social.
Do Non-Profits and Charities need to engage with Digital Marketing?
Before we come to the list of ways, it would be better if we could address the elephant in the room. Should non-profits and charitable organizations look to pursue digital channels in the first place?
According to leading experts, the following are some points that need to be kept in mind-
- Most donors that non-profits are looking to target spend most of their time on search engines and social media.
- Digital presence can guarantee quicker credibility building for the organization. This is faster than any word-of-mouth marketing.
- Online presence is a major marker of what you are doing as a non-profit. It builds trust in potential donors and volunteers who want to engage with you.
- Digital presence can also help in opening up collaborations with governments or bigger non-profit organizations.
- Having a great website and showcasing your achievements on social can help you build a solid community fuelled by helping the less fortunate.
The aim of any non-profit should be to get its word out to as many media groups, government functionaries, donors, and volunteers as possible. This can only be possible through a strong digital presence and marketing online.
List of the Top 5 Ways to Promote your Charity or Non-Profit on Digital Platforms
- Run Crowdfunding Campaigns on Respectable Platforms-
While you might want to run donation campaigns on your website, you could benefit from the huge number of donors on credible crowdfunding platforms. Give2Children is a donation based crowdfunding platform that enjoys huge traffic and a credible donor presence. Running campaigns here would help you gain exposure, connect with donors and improve your cause.
- Tie-Up with Influencers and Bloggers for different causes-
In an age of social media, influencers are the new celebrities. Most of the famous social media influencers want to connect themselves with credible non-profits and improve their social capital. If you make the right approach and are able to strike a chord with them, they will be more than happy to market your non-profit and cause on their social media pages.
- Start an effective and successful Blog Page to highlight results-
Credibility is something that is very important for the success of any non-profit. This is what will endear new donors and businesses to your non-profit. This can be done by creating an active and engaging blog section, where you can highlight success stories, show the breakup of the funds you received, and more. This blog can also help you with SEO performance.
- Video Marketing for Social Media and Website-
Many experts feel that videos can play a critical role in building success and awareness about a non-profit. You do not have to invest in a professional video team to create videos. A good smartphone camera and free editing tools can help you create likable and endearing videos of causes you want to help fund. This can be further on your website as well as social media pages.
- Regular and Direct Email Marketing Campaigns-
Sending emails is free and this is something that can boost your funding. Create strategic email campaigns and share them with your emailing list. It can be for raising awareness, sharing annual financial reports of your organization, or even asking individuals to volunteer for the weekend. This helps keep conversations and communications going with target audiences.
The Bottom Line
Marketing your non-profit in this day and age of digital proliferation is a necessity. If you are smart and believe in the cause, there are a lot of avenues where you do not need to spend heavily. It is all about identifying the right platforms and incorporating the best and most affordable strategies. If you want to know more about how to join a crowdfunding platform, let us know in the comments below.