Bedsure Upgrades its Brand Concept to Reflect its Rapid Growth

Bedsure, the leading provider of cosy home textile products, today announced its upgraded brand concept and logo to reflect its rapid growth.


Since its founding in 2016, Bedsure has achieved an epic growth rate of more than 100% for five consecutive years. According to official data from Amazon Service Provider 4KMiles, Bedsure is now the No. 1 leading e-retailer in Amazon’s Home and Kitchen category in the US.


With over 15 million cosy customers served and over 50 best-selling products on Amazon in the UK, Europe, North America and Japan, Bedsure’s product line-up has expanded far beyond its original bedding products aimed primarily for use in bedrooms. Bedsure’s product line-up now comprehensively cover every room of the house. 


The updated brand concept focuses on three types of cosiness: the cosiness that comes from a flicker of thoughts, the cosiness from the little things such as an open fire on a cold day, and the cosiness of connections with other people every moment, everywhere. This update echoes Bedsure’s ambition of providing a cosier lifestyle experience for customers in every situation, including material selection, product styles, features, environmental sustainability and more.


Get Cosy, from a Flicker of Thoughts


The idea of “Get Cosy, from a Flicker of Thoughts” was inspired by the idea of new design ideas flicking through the head of designers who then create chic designs from a piece of fabric, a string of yarn, or a pattern design, in order to bring the utmost comfort, cosiness and style to customers. The concept of trends and beauty combined with the flicker of creative thoughts makes the ultimate, most beautiful products, such as the deftly textured and elegant basket weave pattern found in the Bedsure Bedspread, one of Bedsure’s Amazon’s Choice items.



Get Cosy from the Little Things


The attention to detail, large or small, with the end goal being to provide the utmost cosiness to customers is the foundational inspiration behind the idea of “Get Cosy from The Little Things.” The Bedsure Waffle Weave Blanket, for example, was carefully produced with 100% cotton to help customers stay healthily warm without getting overheated on summer eves, and to fall asleep faster and stay asleep longer.


From each innovation, and pain-point solution, to each yarn, dye and packaging that completes the final product, Bedsure is in total control of each and every aspect of product manufacturing and logistics to ensure the utmost cosiness of not just the product experience itself, but also the practicality, quality, product safety, manufacturing, packaging and the eco-sustainability of the products.


Get Cosy Every Moment, Get Cosy Everywhere


Underneath Bedsure’s new brand concept, “Get Cosy Every Moment, Get Cosy Everywhere,” is Bedsure’s vision of how its products will strengthen the connections between the beddings, other people and other things in order to create comprehensive cosiness all around the household.


With Bedsure’s attention to detail on materials and advanced craftsmanship, Bedsure is able to enhance the connection between people and things via the sensational smooth-to-the-touch feelings of their products.


The versatile nature of Bedsure’s products and the wide variety of colour and size options provide all homes with appropriate décor pieces, creating a unique bond between different objects.


In addition, Bedsure aims to create products that are practical, beautiful, trendy and have low environmental impact. 


New Logo and Packaging Design


Along with the updated brand concept, Bedsure has also unveiled a new logo and packaging design to echo the upgraded brand concept. The new Bedsure logo features a darker blue hue to symbolize the cosier and more sound sleep that customers can expect from using Bedsure products. The new Bedsure logo has been updated across Bedsure’s online media outlets and social media channels. For more information, please visit Bedsure on Facebook and Instagram.


As a part of the new logo unveiling, Bedsure has also updated its product packaging under the inspiration of this new brand concept. All of Bedsure’s products are now shipped with new packaging made of recyclable and biodegradable kraft paper in an effort to reduce environmental footprint.


About Bedsure


From the moment you wake up to the second you fall asleep, Bedsure aims to make you and your family comfortable. Founded in 2016, Bedsure is a leading home textile manufacturer with products sold to over 15 million customers worldwide. Currently, Bedsure has over 50 bestselling home products in eight countries. While Bedsure has grown into a global company with diverse products to meet different customer needs, its focus on comfortable home products and everyday value stays the same everywhere.

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