Bedsure Upgrades its Brand Concept to Reflect its Rapid Growth
Bedsure, the leading provider of cosy home textile products, today announced its upgraded brand concept and logo to reflect its rapid growth.
With over 15 million cosy customers served and over 50 best-selling products on Amazon in the UK, Europe, North America and Japan, Bedsure’s product line-up has expanded far beyond its original bedding products aimed primarily for use in
The updated brand concept focuses on three types of cosiness: the cosiness that comes from a flicker of thoughts, the cosiness from the little things such as an open fire on a cold day, and the cosiness of connections with other people every moment, everywhere. This update echoes Bedsure’s ambition of providing a cosier lifestyle experience for customers in every situation, including material selection, product styles, features, environmental sustainability and more.
Get Cosy, from a Flicker of Thoughts
Get Cosy from the Little Things
From each innovation, and pain-point solution, to each yarn, dye and packaging that completes the final product, Bedsure is in total control of each and every aspect of product manufacturing and logistics to ensure the utmost cosiness of not just the product experience itself, but also the practicality, quality, product safety, manufacturing, packaging and the eco-sustainability of the products.
Get Cosy Every Moment, Get Cosy Everywhere
Underneath Bedsure’s new brand concept, “Get Cosy Every Moment, Get Cosy Everywhere,” is Bedsure’s vision of how its products will strengthen the connections between the beddings, other people and other things in order to create comprehensive cosiness all around the household.
With Bedsure’s attention to detail on materials and advanced craftsmanship, Bedsure is able to enhance the connection between people and things via the sensational smooth-to-the-touch feelings of their products.
The versatile nature of Bedsure’s products and the wide variety of colour and size options provide all homes with appropriate décor pieces, creating a unique bond between different objects.
In addition, Bedsure aims to create products that are practical, beautiful, trendy and have low environmental impact.
New Logo and Packaging Design
As a part of the new logo unveiling, Bedsure has also updated its product packaging under the inspiration of this new brand concept. All of Bedsure’s products are now shipped with new packaging made of recyclable and biodegradable kraft paper in an effort to reduce environmental footprint.
From the moment you wake up to the second you fall asleep, Bedsure aims to make you and your family comfortable. Founded in 2016, Bedsure is a leading home textile manufacturer with products sold to over 15 million customers worldwide. Currently, Bedsure has over 50 bestselling home products in eight countries. While Bedsure has grown into a global company with diverse products to meet different customer needs, its focus on comfortable home products and everyday value stays the same everywhere.