How much do top cleanfluencers earn? New research finds they make up to £10k per post!
· The Home Edit is the highest earning cleanfluencer handle on Instagram right now, earning around £10,546.76 per Instagram post
· Mrs Hinch is the second-highest earning, making around £8,008.58 per Instagram post, followed by Marie Kondo (~£7,726.36 per post)
· Mrs Hinch is the highest earning Brit in the top 10, followed by Lynsey Crombie (Queen of Clean). She is also the highest earning solo cleanfluencer.
· The data finds post frequency has no bearing on how much cleanfluencers earn, but follower counts and ‘likes’ per post does
When compared against other top influencers, The Home Edit makes 32 per cent (around £2,500) more per post than Mrs Hinch, their closest rival. That being said, Mrs Hinch makes 4 per cent (around £300) more per post than Marie Kondo, who is the third most popular cleanfluencer.
Over this short window of time, The Home Edit has accrued the highest number of followers of any other cleanfluencer handle with 5.5 million followers (1.4 million more than Mrs Hinch and 1.5 million more than Marie Kondo).
Interestingly, having more followers does not correlate with increased frequency of Insta posts. In fact, many Instagram users deem fewer posts as more credible than if the cleanfluencer were to constantly post.
The same pattern can be seen with The Home Edit and Marie Kondo, where likes far surpass frequency of posts. Again, this seems to be the trick to asking for large sums of money per Instagram post: establish loyal followers who will interact with frequently to every announcement.
Do It on a Dime (Kathryn Snearly) receives similar engagement from her 257,051 Instagram followers, albeit in a mid-tier position (she receives around £740 per post). Could she be the next big cleanfluencer to watch out for?
“Cleanfluencers are a huge market on Instagram right now – and rightly so! We have all become more house proud since Covid, so why wouldn’t you want to learn how to make your chores more manageable by following a few helpful cleanfluencers who make it fun?
“Likewise, here at Gtech we’re always keen to learn how to make Brits’ cleaning lives’ easier. Our cordless vacuums, for instance, take the stress out of what can be quite a tiresome task, leaving more ‘feet up’ time without scrimping on cleanliness.”
Notes to editors
All data is accurate as of September 9, 2021.
Founded in 2012, Gtech is an independent British company innovated which designs and manufactures cordless home and garden appliances such as vacuum cleaners, floor sweepers and electric bikes. Committed to creating the best loved home products possible, Gtech has sold over 22 million products across 19 countries worldwide.