New motorcycle ecommerce store HarleyDavidsonDirect.com revs into action following official launch
The retail website is cranking things up a gear and bringing the iconic biking brand to a whole new audience
As well as stylish pre-owned vintage lifestyle threads, the online store also has a selection of riding gear available to order at the touch of a button – including helmets, neck gaiters, ride bells, engine brightener, hand grips, battery chargers, and axle nut covers.
HarleyDavidsonDirect.com also features a dedicated gifts section with branded mugs, poker chips, wall clocks, shaker sets, wallets and more.
Free delivery is available on all orders over £50.
Spokesperson James Adams stated: “We’re really excited about the launch of HarleyDavidsonDirect.com.
“Ecommerce is a critical growth area that has historically been neglected by Harley-Davidson due to the brand’s historically older fanbase – with people used to visiting brick-and-mortar stores rather than shopping online.
“Launching this web store gives us an opportunity to reach a whole new audience – pushing the Harley-Davidson brand beyond its ordinary demographics and showing digital shoppers why this motorcycle brand has stood the test of time.
“The website has a huge selection of items available from clothes to accessories – all of which are advertised with professional imagery and valuable information.
“Our aim is to guarantee this terrific brand has a future as exciting as its past.”
HarleyDavidsonDirect.com operates three dealerships in the UK – a head office in Stockton-on-Tees and two additional locations in Leeds and Gateshead.
Customers can subscribe to the newsletter and enjoy 10% off their first purchase.