7 Reasons To Use Instagram For Business


Click an image – Upload it on Instagram – Post it on your account!

This is how people have been viewing Instagram since the beginning. Well, it’s pretty natural too. Since the beginning, most people have been using this platform for sharing their pictures.

However, is the usage of the app limited to only uploading images of individuals in trendy dressing? Well, no, it’s not.

Unlike a regular individual, a business owner can use Instagram as an effective tool to boost their business and gain more online visibility.

What’s the benefit of that?

Wait, let us share a few statistics to make the picture clearer to you.

  • 34% of people using the platform are millennials.
  • 38% of users tend to check Instagram feed at least twice or thrice a day.
  • 22% of individuals log in to the platform at least once a day.


If you consider the data carefully, you’ll find that a massive number of individuals are waiting to become your consumer.

However, that’s not where it ends, though.

Using Instagram can be pretty essential for your business in several other ways. Here’s what you need to know about it.

Benefits Of Using Instagram For A Business

Instagram, like any other social media platform, can be beneficial for your business if used properly. Let’s keep reading to find out more about it.

A Signal Of Trust

Having an Instagram account – especially a verified one at that – works as a signal of your business being real, reputable, and transparent. Just make sure to reply or comment back to your followers whenever they post something, and you’re all set.

However, if you’re worried about your visibility, make sure to check a guide on how to get more instagram followers if possible. Hopefully, it will work out for you.

Consumer Interaction

Let’s say you have offered exceptional service to your client, and they’ve gotten over the moon about it. To show their appreciation, they can upload a picture with your product and upload it on Instagram.

So, how’s it going to work out for you?

Well, when someone uploads something positive about you on the internet, it increases your online reputation massively. Others, who’re not your consumers, will also start considering you as an ideal service provider.

Redirect To Your Website

While writing your Instagram bio, you can simply include your website’s URL on the front. This way, if someone is interested in your service, they will directly visit your platform. It will increase your chances of selling your products and boost your web traffic as well!

Managing Online Reputation

If someone isn’t happy regarding your services, they might comment on your posts about it. Thanks to Instagram, you can comment back directly and solve their pain points efficiently.

This way, it will be easier for you to manage your online reputation. Besides, you can also create a sense of goodwill amongst your remaining consumers and improve their trust base.

More Visibility

As we mentioned before, Instagram has become one of the largest social media platforms available out there. Therefore, if you can throw in your marketing strategies carefully, you will be able to garner much more visibility than usual.

Usage Of Hashtags

Unlike any other social media platform, Instagram allows efficient usage of hashtags. The more relevant ones you have on your posts, the higher its chances will be to appear on the search results. Besides, you can also use a branded hashtag to personalize the identity of your business and increase your brand awareness even more.

Availability Of Different Forms Of Advertisements

When it comes to ads, Instagram offers a wide array of options and opportunities to business owners. Here are a few options that you can choose from –

  • Carousel ads
  • Video ads
  • Photo ads

You can use these forms of advertisements almost everywhere, depending on your business requirements.

Wrapping It All Up!

Unlike any other social media platform, Instagram can offer a lot more when it comes to business opportunities. However, to make the most out of it, you’ll need to create a proper strategy, understand your core audience, and create something engaging.

Hopefully, this article has helped you understand the benefits of using Instagram. Nonetheless, if you still have any questions, make sure to ping us in the comments below. We’ll try our best to help you out!