Dhiraagu selects Etiya for Digital CRM Transformation Project

Etiya, the leading Independent Software Provider, today announced that it has been selected by Dhiraagu, the first and leading Telecom Operator in the Maldives, to implement their Digital Customer Relationship Management (CRM) Transformation Project.


Etiya will help Dhiraagu to transform its existing Business Support Systems (BSS) with a Digital CRM Solution to become truly customer-centric and deliver consistent customer excellence with a seamless omni-channel experience. Within the project, Dhiraagu will support Customer 360 Degree View and offer relevant products via the use of powerful Etiya lead-to-order products and analytics solutions.

Dhiraagu aims to improve Contact Center Service levels, sales efficiency and operational agility with this transformation.


“Being part of Dhiraagu’s Digital Transformation journey is a pleasure for us”, said Aslan Dogan, Founding Partner & CEO of Etiya. “We are transforming Dhiraagu’s legacy BSS to AI-based technologies that will improve the CX and accelerate their plans for digital-first.””


“We are delighted to have Etiya onboard to deliver all the functionalities required to support our business operations and improve customers’ digital journey. We look forward to developing a 360 degree view of our customers’ in order to uplift their experience through personalized customer care” stated Ali Riyaz, Chief Commercial Officer at Dhiraagu.


About Dhiraagu


Dhivehi Raajjeyge Gulhun Public Limited (Dhiraagu), established in 1988, is the leading telecom operator in the Maldives. Batelco Group owns the majority of Dhiraagu shares (52%) and another (41.8%) is owned by the government of Maldives and rest of the shares owned by the general public.


Dhiraagu is a full-service telecommunications provider offering mobile, fixed broadband, IPTV, domestic and international fixed line services, as well as enterprise solutions and managed services.


Over three decades of excellence and a proven record of success, Dhiraagu continues to lead the market, holding a superior market position in high value segments such as mobile, enterprise and fixed broadband.


About Etiya


Etiya is a leading software company providing customer experience focused AI driven Digital Transformation with its award-winning product portfolio.


Founded in 2004, Etiya has more than 1200 and offices in 3 continents and 7 countries. 

Its microservice-based architecture, DevOps methodology and AI-driven portfolio provides competitive advantage to its customers by bringing agility and flexibility into their business.

Etiya provides turn-key, end-to-end digital transformation to many customers worldwide from different sectors including telecom.


With the “Connected Customer First” approach which prioritizes the digital customer experience and the agile methodology it applies becoming digital-ready is possible in a matter of months via fast delivery of products and solutions.


Exceed, Every Day

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