Title: Karaca, Türkiye’s Premier Home and Lifestyle Brand, Advances Its UK Footprint
Karaca, a venerable brand with a 50-year heritage, proudly unveils its second UK establishment at Westfield London, Europe’s grandest shopping mall, following the triumph of its first locale in Islington Square, a famed retail hub in the British capital.
Karaca, a leading name in Türkiye’s home and lifestyle sphere for five decades, joyfully announces the launch of its second store in the United Kingdom, positioned in Westfield London, the continent’s largest shopping centre. This development signifies a pivotal phase in Karaca’s international expansion efforts, succeeding the flourishing of its maiden London store in Islington Square.
Established in 1973, Karaca has become a household emblem in Türkiye, famed for its extensive range of over 28,000 products. The brand has transformed the home and lifestyle industry with its avant-garde and superior quality offerings, encompassing kitchen necessities, tableware, compact home appliances, and refined home decor. Notably, its Fine Pearl Collection stands as the world’s sole dinner set made from genuine pearls, epitomising Karaca’s dedication to supreme design and artistry.
Strategic Investment in the UK Signals Commencement of Global Market Expansion
Karaca’s global presence, spanning 48 nations with 305 outlets and in excess of 2,000 sales points, attests to its long-standing legacy and appeal. Its foray into the UK market is a tactical endeavour to fortify its stature as a global market frontrunner.
Cihangir Çetintırnak, Karaca UK’s Country Director, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”
Strengthening UK-Türkiye Trade Ties for a New Economic Partnership Era
Karaca’s UK expansion mirrors the escalating trade dynamics between the United Kingdom and Türkiye. The UK government has recently launched a call for contributions to establish a renewed, modern free trade agreement (FTA) with Türkiye, aiming to replace the existing agreement, rooted in the 1990s and confined to goods trading.
This upcoming FTA is intended to be more comprehensive, embracing new sectors like technical and digital services, and technology, better catering to the 21st-century economic landscape. The burgeoning trade volume, reaching £26 billion in the year leading up to June 2023, underscores Türkiye’s status as one of the UK’s principal trading allies.
Karaca’s expansion in the UK is indicative of this thriving economic rapport. The anticipated FTA is expected to provide greater opportunities for Turkish enterprises to establish and grow in London and across the UK, fostering a vibrant business atmosphere and enhancing cultural exchanges.
Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com
About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates globally with a workforce nearing 3,500. It amalgamates an array of products in upwards of 140 categories, from pioneering dinnerware to state-of-the-art home appliances, under its flagship brand.