Lidl takes a swipe at rival supermarkets M&S and Waitrose, with new advertising campaign

Cheeky Lidl bosses have had a swipe at rival supermarkets M&S and Waitrose, by unveiling a new advertising campaign which spells out the price difference between some of this year’s festive offerings.

Branding the upmarket giants as the more expensive option, the brazen new posters, which are situated within 100 metres of the opposition, clearly outline how much cheaper items like smoked salmon and mince pies are at Lidl.

In an attempt to reinforce the ‘Big on Quality, Lidl on Price’ positioning, Lidl are going all out to ensure shoppers understand exactly how much money they could save.

Ryan McDonnell, commercial director at Lidl UK said: “Our Deluxe range offers customers the best value and quality in the market and these ads are all about us getting that message out there.

“Shopping anywhere else means customers are paying more than they need to for great Christmas products.

“From our 24 month matured Christmas Pudding and our Baklava Mince Pies, to our Deluxe Broadland Free Range Turkey and Gingerbread Gin Liqeur, our premium range means customers can really upgrade their Christmas this year, without a hefty shopping bill.”

The outdoor adverts, which appear across the country nationwide from today, feature the tongue-in-cheek tone the brand has become synonymous with.

As well as the recent launch of its ‘Upgrade Your Christmas’ campaign, the supermarket posted an advert of the Yamaha YPT-244 piano, following the broadcast of the Elton John and John Lewis Christmas advert, with the line ‘It’s a Lidl bit funny’.


You May Also Like

Millions of Brits can’t identify everyday fruit and veg, a study has found

Millions of Brits can’t identify everyday fruit and veg, a study has found – ...

The Great British Fake Off – Brits confess to baking blunders despite desire to ‘bake well.’

Over a quarter of Brits (27%) have pretended to bake something that they’d bought ...

Is This The Scariest Halloween Menu of 2017?

A gruesome Halloween menu has been created to make your tummy turn and your ...

Gone are the days of roast beef smothered in gravy as Brits are opting for alternative condiments.

Move over gravy – Brits are enjoying ketchup, mayonnaise and even yoghurt with a ...

The Hydroponic Oxygen System “Kana-Chan” is Now Launching on Kickstarter

Not only leafy vegetables but also large vegetables and fruits can be easily cultivated ...