18 Social Media Influencers to Follow in 2018

In the digital age, social media influencers are winning the web with their presence and outstanding work. The opinion of these experts has a major impact on social media audience, that’s why so many people are following social media influencers.

In this story, we share the details of the top social media influencers who are renowned for their outstanding work. So, without further ado, let’s take a look at the top 18 social media influencers to follow in 2018.

1. Jeff Bullas

Jeff Bullas is one of the most prolific and consistent social media influencers. His treasure chest of valuables can be found at www.JeffBullas.com. Recently he was also listed as one of the top 20 global influencers of CMO’s on Forbes.

More than 5 million visitors were recorded in his blog last year. From blogs to eBooks, Jeff Bullas offers all the essential tricks and tips you need. To follow Jeff Bullas visit his website or connect with his twitter account: https://twitter.com/jeffbullas.

2. Rand Fishkin

Rand Fishkin is a leader in search engine optimization resources, tools and community. He plays an active role to improve websites on Moz Blog and WhiteBoard Friday with SEO tactics and sharing techniques. The title “Wizard of Moz” is given to Rand Fishkin for his outstanding work on Moz Blog.

Rand has been named amongst the 30 Best Young Tech Entrepreneurs by BusinessWeek. New York Times, Seattle Times and Newsweek have also written about Rand Fishkin’s proficient work in search engine optimization. To connect with Rand, follow him on his Twitter account: https://twitter.com/randfish.

3. Cliff Obrecht

Cliff Obrecht is the COO and co-founder at Canva which has now become one of the fastest growing tech startups in Australia. Cliff started his first company called the Fusion Yearbooks with Melanie Perkins as co-founder at the age of 20.

Canva now has more than 10 million users with a team of about 150 people in two offices. Over 42 million US dollars have been raised by Cliff in funding from Australian and US investors such as Felicis Ventures, Blackbird and Matrix Partners alongside Hollywood actors Woody Harrelson and Owen Wilson. Follow Cliff on his Twitter account at https://twitter.com/cliffobrecht.

4. Mack Collier

Mack Collier is included in the list of “Top 25 Social Media Marketers in the World” by Forbes.

The first business book of Mack titled “Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans” was published by McGraw-Hill in 2013. To connect with Mack Collier on Twitter, follow this link: https://twitter.com/MackCollier.

5. Ann Handley

Ann Handley is a digital marketing pioneer, writer and best-selling author of the Wall Street Journal who empowers and inspires people to create marketing content that customers will love, providing real results to the business.

Ann delivers high quality content, whether it is on “MarketingProf’s”, a leading blog or her recent book “Everybody Writes”. Ann was named by IBM as one of the 7 people shaping modern marketing and Forbes cited her as a top thought leader. To connect with Ann Handley follow her on Twitter: https://twitter.com/annhandley.

6. Mari Smith

Mari Smith is amongst the leading experts of social media and Facebook marketing. Mari travels to different countries to provide training and keynotes to entrepreneurs and corporations.

Mari Smith claims the 4th spot on Top Social Media Power Influencer on Forbes and has authored the book, The New Relationship Marketing. She also co-authored Facebook Marketing: An Hour A Day. Mari Smith can be found on Twitter at: https://twitter.com/MariSmith.

7. Joe Pulizzi

Joe Pulizzi, the founder of Content Marketing Institute (CMI) is a speaker, entrepreneur, podcaster and author. He is called the “Godfather of Content Marketing” for being the leader of content marketing movement. Joe has written 4 books, including his latest one titled “Content Inc”. The third book of Joe, “Epic Content Marketing” was named as one of the “Five Must Read Business Books of 2013” by Fortune. To find out more about Joe’s work, follow him on Twitter: https://twitter.com/joepulizzi.

8. Neal Schaffer

Neal Schaffer is listed by Forbes as a Top 35 Social Media Power Influencer and his blog “Maximize Social Business” is listed by AdAge as a top 100 global marketing blog. Neal also offers social media strategy coaching and consulting. He has presented at more than 150 events worldwide and teaches about social media at Rutgers University. Neal Schaffer can be found on Twitter at https://twitter.com/NealSchaffer.

9. Lee Oden

Lee is frequently cited for his PR and digital marketing expertise by leading business and industry publications like Forbes, The New York Times, The Wall Street Journal, Entrepreneur, Fortune Magazine and The Economist. Follow Lee Oden on his Twitter account at https://twitter.com/leeodden to get more of his expert advice.

10. Murray Newlands

Murray Newlands is an entrepreneur, business advisor, investor and speaker. He has written for many major publications such as Entrepreneur and VentureBeat. He founded a chatbot builder company “Chattypeople.com” and an online invoicing company “Sighted.com”, both of which are located in Palo Alto.

He is recognized as an “alien of extraordinary abilities”. Murray is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray Newlands can be found on Twitter at https://twitter.com/MurrayNewlands.

11. John Rampton

John Rampton is a serial entrepreneur who loves building amazing products and services that scale. He was recently named no.3 on Top 50 Online Influencers in the World by Entrepreneur as well as an expert of blogging by Forbes. He is the CEO and co-founder of Due.

John is also recognized by Time Magazine as a motivational speaker who helps people in finding a sense of meaning in their lives. To connect with Rampton, follow him on his Twitter account: https://twitter.com/johnrampton.

12. Michael Stelzner

Between the podcast, the conference and the blog, of course you are familiar with Social Media Examiner. Michael Stelzner is the founder and CEO of Social Media Examiner. Michael is the author of two books: “Launch: How to Quickly Propel Your Business Beyond the Competition” and “Writing White Papers: How to Capture Readers and Keep Them Engaged”. To connect with Michael Stelzner, follow him on his Twitter account: https://twitter.com/mike_stelzner.

13. Michael Brenner

Michael Brenner has been actively working in marketing, leadership and sales role for more than twenty years serving different groups of industries.

Michael’s keynotes and workshops for tiny startups and Fortune 500 brands have inspired professional and personal change. Today, Michael is the chief-executive officer of Marketing Insider Group. Follow Michael on his Twitter account for more insights: https://twitter.com/BrennerMichael.

14. Ross Simmonds

Ross Simmonds is the founder of an e-commerce store “Hustle & Grind” and Crate (content marketing software). Ross also offers his services as a content marketer to startups and brands around the world.

Ross Simmonds uses the website https://rosssimmonds.com to share his thoughts on marketing, life and other things that inspire him. Find Ross on Twitter at https://twitter.com/TheCoolestCool to connect with him.

15. Ben Chestnut

An American internet entrepreneur, Ben Chestnut is the co-founder of MailChimp, a popular email marketing company with 15 million users. Atlanta Business Chronicle reports that Ben Chestnut was awarded as the “Most Admired CEO”. Ben has countered many arguments about social media replacing the need for email marketing. You can connect with Ben Chestnut through his twitter account: https://twitter.com/benchestnut.

16. Stefan Wesley

Stefan Wesley is one of the UK’s leading digital marketing consultants, speakers and is also CEO of Sigma Digital (https://sigmadigitalmarketing.co.uk/), one of the fastest growing Digital Tech Startups in Europe. Stefan specialises in brand and celebrity online reputation management which has allowed him to become one of the “fastest up and coming influencers of 2017”.

When he is not helping clients, Stefan travels the world delivering online reputation keynotes and personal digital strategy workshops for young adults allowing them to enhance their employability. Stefan Wesley can be found on Twitter at https://twitter.com/sigmastefanw.

17. Glen Gillmore

Glen Gillmore is called the “man of action” by Time Magazine while IBM calls him the “futurist”. Glen is included in the list of Top 20 Social Media Influencers by Forbes and is ranked top in digital transformation, social media marketing and emerging tech.

Glen provides advice on digital marketing strategy, trends, influencer relations, online community building, online reputation management, governance and compliance. To find out more about Glen, connect with him on Twitter: https://twitter.com/glengilmore.

18. Brian Dean

Brian Dean, an internationally recognized expert in SEO is the founder of Backlinko. He created Backlinko to teach the lessons he had to learn the hard way. Brian made his name by publishing practical strategies that allow marketers to grow their business. Backlinko is one of the most popular online marketing blogs. To connect with Brian Dean, follow him on Twitter: https://twitter.com/backlinko.

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