Christmas advert for sale on eBay for 99p to help independent retailers
NEW Christmas advert for sale on eBay
Advert launched to promote independent retailers
December 2019 – In today’s world, there has been a shift away from independent merchants and market stalls towards high street brands, leaving many struggling to thrive in a saturated market. Big players spend millions of pounds every year on Christmas marketing campaigns and mass-produced, generic products.
Putting smaller business back in the spotlight creative and production agency, HELL YEAH! has created a Christmas advert and will be selling copies on eBay for £0.99. Each copy will then be personalised with the independent retailer’s own logo, all with the intention of encouraging people to support local businesses, rather than getting carried away by heavy, emotional marketing.
eBay listing: https://www.ebay.co.uk/itm/283704606453
The video opens with a young boy gazing lovingly at a photo of his mum, played by renowned actor, writer and comedian Annie McGrath, who wrote and starred in Channel 4’s Girls Go Trolling and ITV2’s @elevenish. The young boy proceeds to pull a gift from under his bed and we witness his struggle to wrap the present. Christmas Day arrives, and the boy gives a dodgily-wrapped package to his emotional, very surprised mum. She opens the gift and the angelic Christmas singing which has played throughout stops abruptly. She blasts her son with a tirade full of expletives (beeped out) to express her disappointment at the generic gift bought from a high street chain. The scene closes with a shot of the dad, played by Henry Perryment, one half of critically acclaimed sketch comedy double act GoodBear, who tells his son that his mother is right and concedes that ‘it is a bit s**t’.
“The Christmas ad space is dominated by cheesy, tear jerky films. We wanted to mix it up and add a twist to this tried and tested formula. We hope the film will encourage people to support their local businesses this Christmas.” Dulcie Cowling, Creative Director – HELL YEAH!
“Small businesses sit at the heart of what we do and we’re passionate about ensuring entrepreneurs have the opportunity to flourish on our platform, and beyond. Christmas is a crucial trading period for independent retailers, so we’re delighted to support Hell Yeah! on this project to showcase the best of small business and help them to engage new audiences” Rob Hattrell, Vice President – eBay UK
HELL YEAH! is a new strategic and creative offering from the team behind the award winning production company Studio Yes. They’re a full service production and creative studio that create impactful ideas, with an unapologetically simple approach. They offer a look behind the mysterious curtain that shrouds ad agencies, creating disruptive campaigns for challenger brands. Campaigns that get noticed and make media budgets work harder. hellyeah.co / studioyes.co.uk
eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity for all. Founded in 1995 in San Jose, Calif., eBay is one of the world’s most vibrant marketplaces for discovering great value and unique selection. In 2018, eBay enabled $95 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit: www.ebayinc.com.
CREDITS
Creative: Hell Yeah!
Production: Studio Yes
Business Lead: Josh Clarricoats
Exec Producer: Sam Ojari
Director: Dulcie & Adam
Producer: Andrew Fitzpatrick
DOP: Yannick Hausler
Art Dept: Jessie Huckin
Sound: Richard Two
H/MU: Kate Roe
Runner: Charlie Milner
Grade: Holly Grieg @ Freefolk
Sound design: Ben Brannan
Dad: Henry Perryment
Mum: Annie McGrath
Music: Written By Stephen Keech, Jessie Marie Villa.
Performed By Emorie.
Produced By Stephen Keech.