Prescription Glasses for less than a tenner!


You’ve spoken, we’ve listened. SmartBuy Collection has just launched affordable and high-quality £9 prescription glasses at SmartBuyGlasses.

For the same cost as a return trip on the tube, you can now purchase a pair of specs! This game-changing new price point offers customers the ability to access affordable eye care no matter their financial situation.

“We believe that affordable glasses should be the norm, not the exception and are proud to launch this new lowest price point of just £9 for frames including free 1.5 prescription lenses”, brand manager Julia Ritchie says.

SmartBuy Collection’s vision is for its customers to find glasses they love at the best price. For customers who can’t afford designer prices, SmartBuy Collection makes stylish, everyday essentials accessible to everyone at the lowest price of just £9.

The new offering is also ideal for those just looking for a spare pair of specs to keep at the office, in the car, or on hold as a backup pair.

“We think it has never been more important to help our customers get access to cheap eye care than at this time, in the wake of the coronavirus pandemic. When consumers shop at SmartBuyGlasses, we provide a safe online store environment, access to tools that make the shopping experience even easier like our Virtual Try-On and now this lowest price offering. We really want to make it as easy as possible for our customers to access eye health care  safely and affordably”, says Julia Ritchie.

The new frames are available in nine different styles including full-rimmed pilot shaped, rectangular, square, oval, round and cat-eyed in a variety of modern colours. The frames all include free 1.5 prescription lenses. The full range can be seen here.

About SmartBuyGlasses Optical Group

SmartBuyGlasses Optical Group, is one of the world’s leading designer eyewear e-retailers with websites in more than 20 countries, including SmartBuyGlasses.co.uk in the UK. They offer a catalogue of over 80,000 products from more than 180 brands.

About SmartBuy Collection

SmartBuy Collection is a high-quality, affordable eyewear brand exclusive to SmartBuyGlasses. The brand offers a wide range of eyeglasses styles and frame shapes, so everyone can find something they love for the best price. From everyday eyeglasses to bold and unique styles, their collection starts from just £9 and includes free 1.5 prescription lenses.

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