Turning life insurance on its head


A unique insurance policy aimed at allowing people to fulfil their dreams in the unfortunate event that they are diagnosed with a terminal illness or a life-changing injury/illness has been launched by Resurety Ltd. The policy is called the Bucket List Plan.

The policy differs from critical illness and life policies as it pays out a benefit that allows recipients to fulfil their life’s dreams, known as a bucket list. This is all achieved through a personalised concierge service that assists beneficiaries to make the arrangements and pay for their bucket list adventures. The plan even covers the cost of a friend or partner to accompany them.

The purpose of the Bucket List Plan is to provide the funds and the means to enable the plan recipient to pursue and do all the things they want to do – at the time when it matters the most.

Official figures show that there are over 11 million people with a limiting long-term illness, impairment or disability. The majority of disabled people acquire their disability later in life and many of these might have qualified for the plan.

David Abingdon, Managing Director of Resurety Ltd.

The plan has been created by David Abingdon, Managing Director of Resurety Ltd.

David said: “The Bucket List Plan is a totally new and innovative insurance product that turns life insurance on its head. Instead of paying when people die, this policy is designed to pay while people are still alive.

“Statistics show that around 75% of people that die are aware that they are going to die within the next year or so.

“Our plan would enable people to experience some of the things that they had always wanted to do.

“The money from the claim pay-out is used to pay a lump sum to the insured and the balance to our contracted concierge. They will organise whatever arrangements are necessary to meet the bucket list dreams and aspirations of the insured.

“If at the time of claim the insured person can’t or no longer wishes to take the bucket list benefits then the entire policy pay-out is given to them.

“Furthermore, should the insured die before a claim is made then the policy reverts to a traditional life policy and is paid out.”

The Bucket List Plan pays out on one of three events:

1. If the insured is diagnosed with a terminal illness and the prospect is that they will die within 12 months.

2. If the insured suffers a life changing serious illness or injury that prevents them from carrying certain day to day functions or from working in their own or similar occupation

3. If they die

The Bucket List Plan offers two levels of cover:

The Standard Plan

This is the lower cost option and provides a wide and varied bucket list of experiences. There are also several other essential benefits including the ability to take someone else who can share the bucket list experiences. Additionally, there is also a generous lump sum and daily cash allowance during travel.

The Elite Plan

This offers all of the benefits of the Standard Plan but provides a larger pot of money which can enable the insured to take business class flights and experience 5-star hotel accommodation. There is also a higher lump sum benefit.

According to Marie Curie – ‘Changing the conversation’ (April 2015), 571,700 people died in 2014. Most of them would have been living with a terminal illness. Latest figures show 616,014 people dying in 2018. This is increasing annually.

There are over 11 million people with a limiting long-term illness, impairment or disability. www.gov.uk.

The majority of disabled people acquire their disability later in life. www.dlf.org.uk

David Abingdon has been in the insurance industry since 1983 when he joined National Mutual in Melbourne Australia. Extending his skills into insurance and financial product development he created several new and innovative products in both the life and pensions/superannuation markets. Returning to the UK in 1992, he worked in medical insurance field sales before entering in a joint venture arrangement with a large health insurer to build a direct marketing division. In 1997 he founded Insurety PLC (recently known as April UK). Over the next five years he led the company, with its subsidiary, Capital Healthcare into new markets and success.

Over the last few years David has worked as a consultant working in a wide range of business sectors.

For further information and comment please contact:
David Abingdon
T: 07860 433328/02034758011
E: david.a@resurety.co.uk

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