Flowers & Plants Co. Launch New Collections
London, 07/09/2020 – Flowers & Plants Co. have announced the launch of their autumn collections. The new lines feature both horticultural and floral designs, with a range of gifts and exclusively imported products also available.
The company, based in Kensington, London, have emerged during the Covid-19 crisis as one of the floristry sector’s few success stories. Formed in 2020, the business has made inroads into traditional markets and completed significant gains under difficult conditions. The move towards home-delivery and online shopping has helped accelerate the pace of the success, as Freddie Bettles Lake, the Head of Commerce, said at a recent store-opening. ‘We’re very happy to be fairing as well as we are at the moment. The climate is extremely difficult for retailers of every kind and there are obvious problems with staffing, supply chain and Covid-19 regulations.’
The launch of the new collections is hoped to push sales on for the company and help tempt customers back onto the high street. ‘The new collections are packed with innovative designs and arrangements,’ J. Jones, Head of Development said, ‘and we’re really looking to provide a fresh and dynamic narrative for customers visiting our store. The season is all about bright colours and bold design choices, whether it’s floral arrangements or in our range of planted gifts.’
Consumers and businesses in the UK are facing a tough autumn and winter, with the run-up to Christmas already looking to be more crucial than ever for struggling companies. Flowers & Plants Co., for their part, are looking to move into the lucrative houseplant market in order to negate any loss in sales prompted by the Covid-19 downturn. Their new collection of exclusive plants features exotic varieties as well as all the household favourites. And the message from the company’s Head of Commerce is clear, ‘we’re looking to diversify as much as possible. Moving into the horticultural supply market is one way of covering for potential problems in the future. I think it’s extremely important for our company and I’m excited to be involved in the drive to bring customers quality plants and flowers at competitive prices.’
Flowers & Plants Co. are based in Kensington. Their store, part of a collaboration with Whole Foods Market, is now open and stocking plants and plants from the new collections.