In Defense Of Telemarketing
It’s no secret that telemarketing has gotten a bad rap lately because of things like automated calls, spam and outsourcing to people with little experience.
Telemarketing isn’t dead, however.
It still has the potential for being a very effective method to generate leads and sell products.
Here are some of the benefits of telemarketing for your company.
Build a relationship with your customers
You have many options for marketing to generate leads.
But most options don’t offer the personal connection telemarketing can.
Telemarketing allows you to communicate one-on-one with potential customers. This builds a rapport and sparks their interest in you, not your product.
Thoroughly explain the product
Telemarketing allows you the opportunity to explain your product/service in detail and highlight its most useful aspects.
It can be difficult to fit everything into an advertisement while keeping it short and simple.
You can fit a lot into content marketing, like blogs or videos. However, a conversation will be more interesting.
Answer Questions and Alleviate Concern
People often have lots of questions and confusion about products.
Telemarketing calls can be used to answer questions, clarify confusion, and alleviate any concerns.
It is especially useful to do this with telemarketing because people are lazy and won’t always go out of their way to ask questions.
Telemarketing is however, a great option. You can take the initiative Give people the chance to ask questions and reduce the burden on them.
Distance Doesn’t Matter
Telemarketing allows you to generate leads from anywhere in the country or the world.
You don’t have to rely on foot traffic or travel to make sales pitches.
This is especially important for businesses whose products/services can be shipped/offered digitally.
Reach A Larger Audience
Telemarketing can allow you to reach a much larger audience, as you don’t have to travel to meet clients and make pitches.
You can make more calls the more efficient your skills are. This is a good thing. You can convert more people into leads or customers if you are able to reach a wider audience.
Contact existing customers
Selling to existing customers is an important part of sales.
This makes sense. It is a sign that someone has already purchased from your business, and they are more likely to purchase again.
It’s also been shown thatIt is cheaper to keep existing customers than to acquire new ones.
This includes maintaining a relationship to your old customer. Telemarketing is a great method to do this.
You don’t have to necessarily make a sale when you call them. Just keep them updated and let them know you’re still there for them.
That way, when they’re ready, they’ll be more likely to come to you.
Telemarketing should be outsourced
Telemarketing is a powerful tool that can bring you a lot of benefits.
But it must be done correctly.
Potential customers can be turned away if you are too intrusive. And it’s because of ineffective telemarketers that telemarketing has gotten a bad rap as mentioned earlier.
You should therefore consider outsourcing your telemarketing needs to a telemarketing agency.
Don’t just pick any telemarketing agency though. Look for one that has a team made up of highly-trained and experienced telemarketers.
Pear Lemon Sales is a telemarketing agency dedicated to changing the negative perception of Telemarketing.
They have a telemarketing team that will fully understand your business before they begin telemarketing in a non-obtrusive manner while following the correct guidelines.
If you are looking for a telemarketing agency to help you outsource, Pear Lemon Sales is one of the best.