In Defense Of Telemarketing
It’s no secret that telemarketing has gotten a bad rap lately because of things like automated calls, spam and outsourcing to people with little experience.
But telemarketing is not dead.
In fact, it still has the potential to be a very effective method of lead generation and sales.
Here are some benefits of using telemarketing for your business.
Develop A Relationship With Customers
There are a lot of good marketing channels you can use to generate leads, like paid advertising and content creation.
But most options don’t offer the personal connection telemarketing can.
Because with telemarketing, you get the chance to converse one on one with your potential customers, building a rapport while piquing their interest in YOU, not just your product.
Thoroughly Explain Product
With telemarketing, you can also fully explain your product/service, and highlight its useful aspects.
With other something like an advertisement, it can be hard to fit everything into the ad while keeping it relatively short and effective.
You can fit a lot of information in content marketing, like videos or blogs, but a conversation will be more engaging.
Answer Questions And Alleviate Concern
People will often have a lot of questions and possibly some confusion or concerns about a product.
Telemarketing calls allow you to answer questions, clear up confusion and ease any concerns people might have.
It is especially useful to do this with telemarketing because people are lazy and won’t always go out of their way to ask questions.
With telemarketing, though, you can take the initiative and present people with the opportunity to ask questions, eliminating some of the work for them.
Distance Doesn’t Matter
With telemarketing, you can generate leads from all over the country or even the world.
You don’t have to rely on foot traffic or travel to make sales pitches.
This is especially useful for businesses whose product/service can be shipped or offered digitally.
Reach A Larger Audience
Telemarketing can allow you to reach a much larger audience, as you don’t have to travel to meet clients and make pitches.
And the more efficient you get, the more calls you can make. This is good because casting a wider net increases your chances of converting people into leads or customers.
Contact Existing Customers
A big part of sales is also selling to already existing customers.
Which makes sense. If someone already purchased from you, it means they trust your business and will be more likely to make another purchase.
It’s also been shown that keeping existing customers is cheaper than acquiring new ones.
Part of this involves maintaining a relationship with your old customer, and telemarketing is a great way to do that.
You don’t have to necessarily make a sale when you call them. Just keep them updated and let them know you’re still there for them.
That way, when they’re ready, they’ll be more likely to come to you.
You Should Outsource Your Telemarketing
So clearly, telemarketing can be really effective and it comes with a lot of benefits.
But it has to be done RIGHT.
When done obtrusively, you can actually turn away potential customers. And it’s because of ineffective telemarketers that telemarketing has gotten a bad rap as mentioned earlier.
That is why you should consider outsourcing to a telemarketing agency.
Don’t just pick any telemarketing agency though. Find one that has a team of telemarketers who are highly trained and have a lot of experience.
One telemarketing agency that is dedicated to turning around the negative perception of telemarketing is Pear Lemon Sales.
They have a telemarketing team who will take the time to fully understand your business and product before going about telemarketing in an unobtrusive way while adhering to the proper guidelines.
So if you decide to outsource to a telemarketing agency, find one like Pear Lemon Sales.