4 Ways to Improve Email Deliverability Rates
Did you realize that over email marketing is used by over 90 percent of the business owners in the United States to distribute content? If you want to embrace the power of email marketing, there are a few key things you need to focus on. One of the main things you need to figure out is how to ensure the emails sent to current or potential customers reach their inbox.
The term email deliverability refers to the number of messages a business sends that actually reach their target consumer. Without the right tools and plan of action, improving deliverability rates will be nearly impossible. Read below to find out more about what can be done to improve email deliverability rates.
1. Keep Your Emails Consistent
The biggest mistake business owners make when it comes to email marketing is ignoring the need for consistency. Figuring out how often you need to send marketing emails and at what time these messages need to be sent will require a lot of trial and error. There are tons of studies online about how to choose the right time of day to send emails to consumers.
Once you hone in on what time and how often these messages need to be sent, using automation to make this process easier. Some of the best email marketing tools can be found at AccuWeb. With their help, you can automate your email marketing efforts and increase deliverability rates substantially.
2. Know Where Your Subscribers are Coming From
The main component you need for a successful email marketing campaign is a list of accurate addresses. Many business owners pay for bulk email lists. While these lists can be helpful, you need to use them with caution. Often times, less than reputable companies will sell business owners lists filled with unverified email addresses. This means that the messages you send to these email addresses will not help your company obtain new business.
Rather than buying a bulk email list that may or may not work, you need to take matters into your own hands. Developing landing pages to attract visitors is the first step in building your own email list. These pages will need to feature a call to action that asks visitors to signup for your emails. One of the best ways to ensure these offers are taken is by providing a consumer something in exchange for their email address. This can be anything from a discount on your products or services to a free e-book.
3. Audience Segmenting is a Good Idea
Sending out the exact same email to each of the consumers on your email list is a horrible idea. If you want to increase deliverability and engagement, finding ways to segment your audience is a wise move. Ideally, you want your emails to consumers to be as personalized as possible.
By segmenting your audience and providing each of these segments with a different message/offer, you can increase deliverability with ease. Working with email marketing professionals is a great way to ensure this process is successful.
4. An Engaging Subject Line is Vital
Some business owners focus all of their attention on the content of their marketing emails and put very little priority on the subject line. If the subject line for your marketing email is not engaging or enticing, attracting new customers will be difficult. The subject line of your email should state the main idea of what the content inside will be about. By A/B testing various subject lines, you can figure out what tone and wording your demographic best responds to.
Email Marketing Success Takes Time
Instead of getting impatient and making mistakes, you need to plan out your email marketing campaigns in detail. By doing this, you can set yourself up for success.