5 Do’s and Don’ts while Designing Logo for your Salon Business

If you own or are planning to own a salon, you must have the idea that it is one of the most versatile businesses to invest in. it is one of the most customer focussed business, where you have to take into account the requirements of your clients, and the changing style trends at every point. So when you are starting out with your salon business, you need to take into account a variety of things. The marketing strategy, the services to include, the changes to be made at any point in time and so many others.

A Good Strategy

As part of your marketing strategy, a few things to remember are:

  • The name and logo that will identify your business
  • The whole online management and following
  • How to promote the business well and to a big audience
  • Engaging the clients

The first thing that should come to your mind is the name and logo of your salon business. There is always the choice of choosing a professional for this job – a planner or designer can obviously give you the best suggestions. However, as a business owner, you should know certain things for yourself when you are choosing the logo of your business.

In this article, let us see a few Dos and Don’ts of choosing the logo for your business.

Things to Do

1.   Make it attractive: If you are using a barber logo maker, the first thing you need to keep in mind is that this will be your identity to your customers. Your salon can be called the meeting point of all the beauty and cosmetics needs of your customers. Therefore, it should be bright and catchy. Your salon logo should be attractive and something that your customers will recall wherever they see it.

2.   Know your specifics: Any professional logo should meet certain criteria. Some of them are:

  • The icon should represent your business
  • A good font always makes for a good logo
  • Choose the colours wisely; neither too dull nor too bright
  • Highlight the name of the business in your logo itself.

3.   Black and White is a good start: While working on any kind of design, it is a good idea to have a basic outline ready in your mind. So the first step to designing your logo should be to have a black and white design of it on paper. This helps to give you some perspective as to how the logo is going to look finally. The black and white design helps to decide the colours and fonts, making the designing process easier.

While these are the things you should do for your logo design, there are some things you should absolutely avoid.

Things to Avoid

Don’t go overboard: You would not want your logo to be so fancy that your business cannot live up to it. Your potential clients might come to you with a very high idea from the very beginning because your logo and business description promises a high standard. But if it is your initial days of the salon, there have to be some realistic standards. Your bright and shiny logo should not give any unrealistic idea to your clients – no matter how tempting it might seem, compared to your competitors.

Don’t be vague: A salon has a specific set of services to offer to its customers. The beauty and cosmetic services that your clients expect should be met first. So, you should design your logo accordingly. Do not add too many icons and symbols that might confuse your customers about the nature of your business. Be simple but creative when you are choosing your logo. Creating a vague logo for the business can have a negative effect on the business since clients might not be able to recall or find your logo when they need to.

A Smart Start for the Long run

Salon business is a big investment for anyone. In fact, it can be called a creative investment that has to take care of a lot of aspects of the clients. But if it is your plan, there is no reason for you to back out of it. Keep in mind that if you can create a good reputation for your salon from the first week of business, there is no reason for your popularity to be affected among your customers. And for a salon, the long term customers are the ones who will bring in the bigger and more diverse crowd for you to grow in.