7 Outstanding Copywriting Courses to Power Up Your Skills
To join the A-list copywriters league, you have to dedicate yourself to learning proven formulas that persuade, compel, and convert prospects into buyers. A copywriter must use psychological approaches to delve into a prospect’s wants.
Without proper training and courses to guide you smoothly through your copywriting journey, it can get gruesome and frustrating. So any person can just write in google “write my essay by Essayservice” and outsource his copywriting to essay writing companies and platforms.
If you want to double down and boost your copywriting skills, here’s a list of must-have courses to keep you on track.
Copywriting secrets – How to write copy that sells (Udemy)
This course explores diversity, and it shows the proper techniques for writing case studies, press releases, white papers, and more. It also explains how to publish your work and communicate proficiently.
The main aim of this course is to help you write and deliver ideas in a way that’s clear and easy to understand with the use of real-life examples and sales lead generation secrets.
This 3-hour course offers 39 lectures, 44 downloadable resources, two articles, and lifetime access.
Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare)
As the name suggests, this course teaches the fundamentals of writing for the web. Even if you are a beginner or an expert, this course will show you how to present businesses in an engaging way.
After completing the 60-minute course, you’ll learn how to:
- Overcome writer’s block;
- Explore the mind of your audience to turn your boring features into enticing benefits;
- Logically and efficiently organize ideas and information;
- Engage in in-class projects and activities to test ideas and lessons covered;
- Build a solid portfolio to stay competitive.
Learning to Write Marketing Copy (LinkedIn Learning)
Storytelling sells in copywriting because it provides a human connection, and that’s precisely what instructor Ian Lurie will teach you in this course. You will learn how to explore specific types of copywriting while going over the general rules used in optimizing content for different platforms.
The course duration is 1 hour 51 minutes, and it comes with exercises and quizzes that will keep you engaged. You will also learn how to create first drafts, rewrite and test copies, and prepare a copy for print or online use.
Online Copywriting Classes (Skillshare)
This course has three levels: beginner, intermediate, and expert copywriting. It includes a list of classes on specific writing abilities for social media platforms. You will also learn how to create portfolios for your newly acquired skills and how to apply them in your profession.
The teachers provide best practices based on their experience and real-world examples. They also use assignments and tests to challenge students and help them practice.
Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action (Skillshare)
This course focuses on how to target your ideal audience using copywriting tactics and methodologies. You will also learn how to employ proven copywriting formulae and generate appealing headlines. It focuses on learning by doing to master the ideas and concepts presented to you.
When you take this 75-minute course, you will learn how to write emotional, suspenseful, and intriguing content that will have your audience hanging onto every word. You’ll be able to create enticing headlines that pique your audience’s interest. The quizzes and class projects will help you upgrade and fine-tune your skills.
The Creative Copywriter Academy (TCC)
The TCC Academy was brought to life by copywriters who have spent years honing their skills and knowledge. They designed it to guide new copywriters through the entire copywriting process, from marketing fundamentals to advanced copywriting techniques.
The course is self-paced and flexible, and you’ll have access to a community of like-minded copywriters with whom you can exchange necessary experience and receive criticism. When you complete the course, you will receive a certificate of completion to show to future employers.
The Blackford Centre
This course gives an in-depth analysis of the psychology of writing for the web. It teaches writers what emotions drive and motivate people to buy online and how to effectively use persuasion in writing web copy.
This course takes you through 11 specific interactive assignments designed to help you with several aspects of copywriting. It also teaches you how to run a freelance business and win jobs. Its duration is flexible, and you get a National diploma in copywriting qualification when you complete the course.
The courses listed above should be your go-to list of copywriting classes to help you gain an edge and improve your abilities. However, you should spend some time studying and determining which course is ideal for you and how to get the most of it.
If you’re still a beginner, concentrate on developing your skills and specializing in a particular area of copywriting. If you’re an intermediate or expert looking to develop your skills, look for a course that provides feedback and community.