9 Ways to Increase Engagement on Instagram

Twitter may have contrived social media hashtags, however, Instagram put them on the map. Nowadays, Instagram hashtags not just classify your content and make it discoverable, but they are also a viable method to get more Instagram followers, increment engagement, and grow your reach and brand mindfulness. 

If you want to take advantage of the platform’s capability to contact a tremendous audience, incrementing your hashtag usage is the best approach to pursue. Hashtags address the most ideal approach to naturally drive your social media advertising efforts, by utilizing your Instagram post to help you create a wider reach on Instagram. Instagram’s brand to user engagement rate is the most noteworthy in the social media world. Deliberately consolidating hashtags into your social media handles will help you widen your reach on Instagram and increase your visibility and engagement. 


  • Research your Hashtags 

Researching hashtags before utilizing them is significant, since the more focused on the hashtags you use, the more you increase your chances at arriving at your target audience that will engage with your posted content. 

Depending on your objectives, there are numerous kinds of ways for tracking down the most ideal Instagram hashtags. A great place to begin is by exploring patterns that are identified with your line of business. In the Instagram application, simply tap the amplifying glass symbol, then select “tags” from the dropdown menu and enter your hashtags into Instagram’s search bar. The results of each search will uncover all the top hashtags that are firmly identified with the hashtag you looked at, the usage of which will allow you to gain real and active Instagram followers

  • Use Specific Hashtags 

You ought to be explicit with regards to picking your hashtags because it helps you narrow down to your target audience. This will make it simpler for you to build a profound engagement with your Instagram followers. For instance, if you have a clothing business and are searching for new clients, investigate what different brands in your niche are sharing, and see what hashtags they are utilizing. 

  • Use Hashtags in Captions/Comments 

While adding hashtags to your posts is perhaps the most ideal approach to help you widen your reach on Instagram and get your posts before your target audience, an excessive number of hashtags in your captions can look messy. 

However, posting your hashtags in the comments and pinning it is an incredible method to make your caption the star of the show, without bargaining any of the engagement you can get with hashtags. 

  • Add Hashtags to Stories 

You can add hashtags to your Instagram Stories as well. Adding hashtags to your story is an extraordinary method to allow your content an additional opportunity to be found by new Instagram followers. When individuals look for a hashtag on Instagram and if it is well known they will have the option to see your stories on the list items page. You can add up to 10 hashtags to each Instagram story, including 1 clickable hashtag sticker. 

If you are worried about how hashtags will affect your story aesthetic, you can hide your hashtags beneath a sticker or give them a range of styles that contribute to the aesthetic of your story. Do not make your hashtag text excessively little, because if it is indecipherable, Instagram will not pick it and your story will not show up in relation to that hashtag. 

  • Check Hashtag Analytics 

Taking a look at the hashtags you have utilized in the past can be an extraordinary method to choose what hashtags to utilize again later on. Instagram’s analysis offers a portion of this information; however, the data is reasonably limited. Nevertheless, a sure way to find which hashtags work for you is to keep on adding new hashtags which will give you the option to precisely follow how they perform for your content. 

  • Create Hashtags for Target Audience 

As you generally consider your target audience before making an eye-catching Instagram account, the same goes for hashtags. Hashtags should be made relying upon your target audience; else, you will not be able to figure out how to accomplish your targets and gain a wide reach on Instagram. 

  • Run Hashtag based Contests 

Contests organized around user-generated content (UGC) are fun, famous, and extraordinary for both driving engagement and inviting new Instagram followers. The easiest way to run a contest is by urging your Instagram followers to post content applicable with your hashtag which can also act similar to a documenting framework that everybody in your community can use to help you gather UGC. Create a challenge where your Instagram followers post photographs on Instagram and tag their posts with your hashtag. 

  • Use Event Hashtags 

Event explicit hashtags are utilized to help advance and drive participants, guests, and clients to real-life events, retail stores, and neighbourhood attractions while boosting engagement. Make event hashtags important, illustrative but short and straightforward. Make certain to utilize them before, during, and after the event to direct people to your account and gain a wider reach on Instagram. 

  • Create your Hashtag 

Lastly, another method that will help you gain Instagram followers is when you make your very own hashtag; something that trademarks and delegates your account. Not only will this be a unique hashtag of your own, but it will likewise pave the way towards following pertinent comments and Instagram updates from others utilizing your hashtag.


Instagram hashtags are a compelling method to get more eyes and engagement on your Instagram posts in 2021. A post on Instagram with a hashtag gets 12.6% more engagement than posts without a hashtag. So, it truly is a necessity to utilize all the above-mentioned strategies for hashtags if you want your brand to gain a wider reach on Instagram and massive Instagram followers.