Amazon number 2 in UK for online grocery, Getir leads Q-Commerce

Today CheckoutSmart launched its online grocery shopping usage tracker as part of its SmartResearch services. Using feedback from thousands of grocery shoppers each month, CheckoutSmart will track the usage of the online grocery supermarkets, Amazon grocery, Food Aggregators and Q-Commerce all in one place.

This will allow brands & retailers to:

  • Track the scale and trends of each grocery delivery sub-sector and the players within them. 
  • Make decisions about their investments and the relative importance of each player
  • Use the data to engage with their businesses in discussions about the prioritisation of channels and the resources required.
Following the first survey in January, CheckoutSmart will track usage monthly to give a comprehensive single-source report on usage and trends as well the opportunity for subscribing clients to ask their own questions.

Tesco (51% of households) leads online grocery penetration with Amazon (41%) second ahead of ASDA (40%) and Sainsburys (35%).

From the January 2022 survey we know:

  • Tesco (51% of households) leads online grocery penetration with Amazon (41%) second ahead of ASDA (40%) and Sainsburys (35%).
  • Amazon’s monthly penetration for any category is 74% of shoppers
  • Of recent Amazon shoppers Subscribe and Save (23%) and Prime (15%) are the top ways to get their groceries
  • Q-Commerce has a low overall penetration at just under 9%.
    • Getir leads the players at 4.3% with Gorillas half the size at 2.1%
  • Amongst Delivery Aggregators, Just Eat has the highest penetration (40%), followed by Uber Eats (38%) and then Deliveroo further behind at 27%.

Going forward each month CheckoutSmart will produce a consistent, comparative measure as well as clear trends of winners and losers. Each survey, including bespoke questions, will be available within 7 days of launch. Nearly 400 Q-Commerce users are available for more in-depth study if required.

The full report of the January survey is available from CheckoutSmart for potential clients at no cost. 

About CheckoutSmart

CheckoutSmart was founded by Chris Howarth & Paul Lees who have long experience working for companies such as Procter & Gamble, Mars and Heinz. As a digital shopper marketing agency, CheckoutSmart is dedicated to delivering on behalf of our clients and come with a strong reputation for fast and impactful execution.

Building on their UK market-leading position in digital cashback with SmartActivation, CheckoutSmart has been helping brands get the reviews they deserve online with their best in class SmartReputation product, which they have expanded to Spain and NorthAmerica. 

Growing from our base in the UK, they first expanded into Europe with programs delivered in markets such as Germany and Spain. Next, they launched into the US and Canada bringing their online product ratings and reviews solution SmartReputation to market. 

Their latest offering SmartResearch supports their reputation for being fast and flexible with actionable research solutions on hot topics for FMCG brands including basket level data on Just Eat and Deliveroo. 

To Contact CheckoutSmart: sales@checkoutsmart.com

CheckoutSmart – Helping smart brands succeed

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