Startup Helping Travellers with Food Allergy and Coeliac Disease Expands to the U.K.
Equal Eats has expanded to the U.K. to make its popular translation cards more accessible to the millions of people in the U.K. who have dietary restrictions. Offering plastic wallet cards in 50 languages, users can choose a card for an upcoming holiday, and also create personalised cards with a selection of over 500 allergens. When used dining out, an Equal Eats card helps make restaurant staff aware of important avoidances and encourages the preparation of safe meals.
With a new U.K. printing centre located in Southampton, the company’s mission is to help people with food allergies, coeliac disease and other special diets have safer and more enjoyable dining experiences. “A primary cause of severe allergic reactions in restaurants is miscommunication. Providing restrictions in writing can make the difference in enjoying a safe meal where your dietary needs are noted and taken seriously,” says Kyle Dine, the Founder and CEO of Equal Eats who has multiple food allergies himself.
The company, which is headquartered in Canada, offers cards in 50 languages. Allergic travellers will find the cards particularly useful when communicating severe food allergies across language barriers. The accuracy of its translations is paramount, with each one going through a 3-tiered process that involves professional translators, proofreaders and native speakers. “We feel that showing a professional card, with professional translations, ensures that you are taken more seriously while communicating a vitally important message.”
Southampton resident Lisa Bolton will be managing the U.K. operation for Equal Eats. As a mum to children with food allergies and coeliac disease, she understands the product’s importance. “Showing a tangible card really makes people stop, read and pay attention to the details of our restrictions. I’m thrilled to make them accessible to the U.K. community,” adds Bolton.
In addition to plastic cards, Equal Eats has an app that allows access to cards from your smartphone, which can also be printed and given to foodservice staff.
“There are many people in the U.K. with dietary restrictions who face a lot of worry and stress when dining out. Our mission is to help them have safer eating experiences, so they can truly enjoy food, everywhere,” adds Dine.