British Cannabis Launches New Million Pound TV Campaign
A new million pound campaign has been launched in an attempt to change how cannabis products are perceived in the UK.
The campaign is designed to boost consumer sales for BRITISH CANNABIS™, who are registered as CBD Health Foods Ltd.
Their Marketing Director, Steve Batchelor shared his excitement for the launch, while adding that cannabis related products haven’t always been viewed in a positive light.
He said: “Whilst the CBD consumer base has grown steadily for the last half-decade and with a lot of market hype in recent years, it has by contrast been very difficult to talk frankly about CBD products in traditional advertising mediums, due to obvious issues”.
The range of products this campaign will be promoting include 100% cannabis-based CBD oils, full-plant oral capsules, CBD Dermal Patches and CBD Rescue Cream®.
BRITISH CANNABIS™ Managing Director, David Ralson, also pointed towards the changing attitudes.
He added: “This is a monumental moment for our industry, as this is the first fully-approved TV advert to use ‘cannabis industry’ terminology, including iconography of the industrial Cannabis sativa L. plant itself, reference to our 100% cannabis-based based formulas and real-life consumers using our products”.
Their adverts will feature on both the SKY and Channel 5 networks. They were produced in the aesthetic of a classic health and beauty campaign.
The TV Agency is the advertising creative behind the project.
CBD Health Foods Ltd has previously won awards from The Independent Community Pharmacist and P3 Pharmacy Magazine.