How AI Content is Shaping The Future Of Content Writing
The advancement in technology for the past 10 years has been exponential. Having started in machinery, it has now captured any and every industry out there. While many may disagree with the benefits technology and artificial intelligence brings to an industry, they cannot ignore them.
Technology has seen the phenomenon of accelerating change, giving us by-products like artificial intelligence.
Artificial intelligence has spun mundane activities into an automated process. With the click of a button or voice command, you can gather information from anywhere around the world. In the same way, you can have tasks automated in the health, education, transportation, and other sectors. According to the PwC Global report, AI will contribute approximately $15.7trillion to the global economy.
The indulgence of AI is not restricted to the tangible metric sectors. You can utilize the benefits of AI-powered software in creativity horizons too by using it as an inspiration for creating ideas for designs, critical thinking, and content writing.
That’s right, AI Content Writers exist!
AI Content Writers are softwares that can create articles, blogs, ads, or ideas for marketing campaigns through a computerized system. They can be very helpful in formulating engaging content.
Let’s understand the scope of AI Content Writers and how they actually work.
What Are AI Content Writers and How Do They Work?
As we discussed before, AI Content Writers use computerized content creation systems to articulate information according to the given prompts. Now the question is how can they generate information from scratch? For this, we will have to dig deeper into the software machinery. Machine learning of AI Content Writers is divided into two sections;
- NLP – Natural Language Processing
- NLG – Natural Langauge Generation
Natural Language Processing (NLP) refers to the transformation of input data into a textual form. For instance, when you use voice typing for Google or Alexa, you are putting in intangible data of voice. NLP breaks it down into segments and understands what the data is referring to. This process solely revolves around understanding the data provided to the software. Hence, it is also termed as NLU (Natural Language Understanding).\
Now comes the second part of AI Content Writing software, here the machine learning that is utilized is called Natural Language Generation (NLG). NLG expands the understanding of NLP and generates content. For instance, when your voice type in an application NLP will break down the data, and NLG will take that separated data and analyze it to generate information.
Most of the AI content writing tools are now utilizing GPT-3 language as well. Generative Pre-Trained Transformer 3 (GPT-3) uses an autoregressive language model. This means it performs deep machine learning to analyze data from timelines to generate authentic and factually correct content.
Sometimes, these softwares tend to misread the data and that is when you see a difference in the output you were expecting. This can be mostly seen in auto-correct softwares. However, most AI Content Writers are precise in their delivered content. AI content writing softwares or tools require you to fill in basic information on how you want the output to sound and look.
For instance, you want to write an email to your boss. You will add a formal and informative tone to your write-up. However, if you are writing an email to your subordinate you will use an authoritative tone. This information is meant to be mentioned when generating content with these tools.
Once you have put in the data, the software will generate the output and you can edit it or rewrite it. To understand the AI Content Writing Tools better, you can refer to our article on Best AI Content Writing Tools and Software.
Is There A Need For AI Content Writers?
Now, we have discussed how the AI Content Writers work but do we really need them, or are they just over-hyped? Let’s understand how AI Content Writers can make a difference in the content generation industry.
Error-Free and Optimised Content Generation
AI Content Writers help in creating write-ups that are fact-driven and grammatically sound. Generally, when a content writer is producing content they tend to unintentionally make mistakes in their article.
This can be grammatical or in sentence structuring which can lead to the article sounding abrupt and requiring further editing. However, you stay assured that an AI Content Writer will not make mistakes of this sort and can provide optimized content. You can add in the keywords and phrases and the software will generate the content around it.
Content Automation Speed
With AI Content Writers, you can automate your prompts and generate content in no time. AI content writing tools like Jarvis and Anyword can generate long-format content like blogs, reports, and articles within minutes.
Whereas, a content writer would take a day or two to research and then write. For instance, you want to write a blog on Keto Diet. You will add all your keywords and the reference to what audience you are targeting; say, beginners.
With this basic information, these AI content writing tools can generate factual and engaging content in seconds.
Accelerating Content Is King Model
Over the years, content has become an integral part of marketing strategies for any business type. In order to stand out, you need the backing of an impactful content reserve. AI Content Writers do not only generate content but also provide suggestions for taglines, outlines, blog ideas, and more.
Businesses have now developed the content-first ideology. Hence, you need to consistently create mass high-quality content to allure consumers and visitors. AI writers can help you build and follow a content generation plan for such a requirement.
If we consider content creators and authors, AI Content Writers can help in creating engaging stories and scripts as well.
AI content writing tools like Jarvis have created compelling stories which have been published on various platforms. 1 by Road and The Day A Computer Wrote A Novel are examples of novels written by AI Content Writers.
Challenges For AI Content Writers
We have discussed the significance of AI Content Writers but every coin has two sides. Let’s confer the challenges AI Content Writers bring with them.
Limitations In Tone Of Content
AI Content Writers do provide tones of content but they are restricted to the formal and generic ways of putting out the content. There are limitations in generating write-ups that can be considered human-like.
Content created by AI Content Writers more often than not is monotonous and streamlined. Hence, it performs well for businesses. In creative attributes, it still needs polishing.
Lacks Experience and Spark
There’s no doubt that content generated through AI content writing tools is engaging but here, it refers to being high-quality for website conversion rates.
AI Content Writers tend to generate content only around the subject topics. They won’t use references or examples to clarify or make the article interesting. Hence, they somewhere lack experience in storytelling.
Limited Understanding Of Target Audience
As mentioned before, AI Content Writers contain themselves into a box of given prompts. When a content writer is creating a write-up they do channelize their audience but they create the content in a way that others can be allured.
This is how you can create high-ranking content. However, AI Content Writers will only stick to the given niche of audience and won’t explore in the broader horizon.
Is AI Content Generation Going To Replace Writers?
By and large, we have discussed all the aspects of AI Content Writing and this is what we can conclude. AI Content Writers are affluent in generating high-quality content within minutes. They can definitely pass as an assistant to a content writer but lack the competence to become one.
The major reason why we say this is the need for human intervention in generating content through AI Content Writers.
Without anyone putting in the basic data for creating an outline or an article for the AI Content Writer, it cannot generate content. There is always going to be the need for a content writer to give the prompts and guidelines to the tools to create content.
This alone tells us that AI Content Writers are a part of the workforce and not the entire workforce. You need experienced writers to automate these tools. Hence, you can aptly determine that chances of total domination of AI Content Writers are in quite a pickle.