6 Things Website Designers Wish You Knew
Web design has become an extremely important field in the realm of business and marketing. E-commerce, non-profits, and other types of businesses rely on websites to share information with potential customers. They use sites to sell products, take payments for services, and so much more. When it comes to designing these sites, web designers are specially trained to create sites that are not only good-looking but also function effectively.
Most people think that websites are just easy to throw on the internet, and while there are a lot of services that make it easy to create a site very quickly, a web designer will be able to produce something unique that serves all your needs. Here are the things those website designers wish you knew.
A Website Should be User-Friendly
No matter how good your content is, if the user experience is bad, people will leave your site. The four main things you need to remember when designing a website are navigation, readability, ease of use, and responsiveness. Users should be able to get access to the information they need very quickly. When your site is readable it means that they aren’t looking through large paragraphs of information. Instead, break things up with bullet points, short paragraphs, and other ways of presenting the content to make it more readable.
It’s not just about the look of the website, but how it operates. The focus should be on function over form. A good website design agency can help you create a site that offers these features, but the best websites have a clear call to action that captures a visitor’s attention and guides them through your site to complete their goal. For example, if you’re selling shirts online, give visitors an easy way to add one to their cart and buy it right there on the page instead of having them leave the page and go back later—this will increase your conversion rate (the number of people who buy something).
Make Sure Your Site is Fast
People won’t wait around forever for your website to load. If it takes too long, they’ll go somewhere else. It’s about the experience of your website; it’s not just a collection of words on a page anymore. It’s about what users can do with those words once they get there. They want something that works quickly and efficiently so they can get back to their lives as soon as possible without having to deal with slow-loading pages and pictures.
Content is Still Going Strong as King
Videos, pictures, and even blog content are critical for businesses. Beautiful design is great and can draw people in temporarily, but if the rest of your content fails to engage with them or offer meaningful assistance for their needs, they won’t stay long on your site. Your website needs quality content that will attract people and keep them coming back for more. Content is what makes your site unique from all the other sites out there—it gives you an edge over competitors who don’t have as much information about their business available online.
Content also helps you rank better in search engines like Google and Bing if it’s well-written and optimized for SEO purposes. When someone searches for something related to what you do, they should see your page come up at least once among the results. This means that your content is working for you and drawing people organically to your site, products, and services.
We’re Not Mind Readers
Website designers don’t mind-read, nor can they. That’s why it’s important to tell them what you want and expect from your website. They need to know your goals for the site, the audience you’re targeting, and whether this is a one-off project or part of a larger web presence.
You need to specify your goals clearly. Define the problem. How can you use your product or website to solve that problem? What isn’t working on your current site? What is working? Where is your business heading? All of these questions will help guide your decisions and goals when it comes to your website.
You Need a Unique Logo
Your logo is very important and can affect your business. It should be simple, memorable, and consistent across all platforms. Make sure to use it in all marketing materials like social media posts and advertisements.