More than a third have absolutely no idea what to get their partner this Christmas

It’s official – ‘the other half’ is the trickiest person to buy for, it has emerged.

Despite spending more time with their partner than any other family member, more than a third have absolutely no idea what to get them this Christmas.

The stats show Brits are spending almost three hours scouring the shops for something suitable to buy their significant other – an hour and a half longer than it takes to choose one for their best friend.

Even dad is easier to buy for, with Brits taking an hour and 28 minutes to select a special something – although one in five think he’d rather have a kiss and a hug anyway.

The study of 2,000 adults, commissioned by ipostparcels, shows mum takes an average of an hour and 47 minutes to buy for while sisters take an hour and 12 minutes and brothers just under an hour.

But the boss takes the least amount of effort – with workers taking just over half an hour to choose a gift if you’re unlucky enough to draw him or her in the office ‘secret Santa’.

Gemma Conroy, ecommerce manager for ipostparcels said: “Our research has highlighted how thoughtful and dedicated people are to their present buying.

“We know how important it is to find the perfect gift for those special people in our lives, and nothing beats the feeling of giving someone a present which they absolutely love.”

Researchers also found adults are most worried about impressing a partner, followed by the children and mum.

Dad is the second hardest person to buy for, according to 17 per cent of adults who have no idea what to buy him.

While a further 16 per cent find it hard shopping for mum, and 12 per cent agonise over what toys to get the children – and spend a staggering two hours and 27 minutes doing just that.

The in-laws will receive presents chosen in just over an hour, while grandma and grandad take 49 minutes and 45 minutes respectively.

Aunts, uncles and cousins take around 35 to 40 minutes to shop for.

The research also delved into people’s reactions to the gifts they had been given – and found children are the most honest, and the most likely to show discontent at something they’ve received.

Similarly, just over a third of gift givers said they could tell straight away when the recipient didn’t like what they’d been given.

But if the tables are turned, 30 per cent believe they have a good ‘fake enthusiasm face’ themselves when opening a gift they don’t like.

Four in 10 females believe they can disguise their true feelings with their facial expressions, and yet only 25 per cent of males believe they can hide how they really feel.

More than a third of people admit to re-gifting a present they didn’t like – with men more likely to re-gift something than women.

A fifth are most likely to re-gift a present received from the in-laws than any other gift-giver.

Brits care about the importance of giving at Christmas, with 44 per cent preferring to give a gift than receive one, compared to the small one in 10 who would rather receive a gift.

A huge 62 per cent said they feel ‘happy’ when they give a gift compared to only 14 per cent who feel anxious, showing how enjoyable gift giving is.

Similarly, receiving a gift makes people feel loved and appreciated and 44 per cent say they prefer a carefully selected gift over money or a gift voucher.

However, 14 per cent of adults admit to feeling disappointed when someone is late giving a gift and five per cent say it is embarrassing.

The study, conducted via OnePoll, also found people start thinking about and buying their Christmas presents a whole seven weeks before the big day.

However, a very organised one in ten starts ticking presents off their Christmas list four months ahead of time.

Conroy added: With busy lifestyles and families and friends not always living close by, choosing a gift and ensuring they receive it on time can be challenging.

“We aim to encourage more people to surprise and delight the special people in their lives by sending a parcel in the post using our fast, reliable and straight forward booking form and delivery service.”

”Being part of a globally trusted courier, we want to encourage more people to share that feeling of excitement and happiness, which you get when receiving or sending a gift.

“Whether it’s posting a gift at Christmas, for a birthday or just to show someone you care.

”The ipostparcels service and online booking form is designed to make parcel delivery fast and simple for everyone.”

HOW LONG WE SPEND DECIDING WHAT TO BUY
Partner – 2hrs 44mins
Children – 2hrs 57mins
Mum – 1hr 47mins
Dad – 1hr 28mins
Grandma – 49mins
Grandad – 45mins
Best friend – 1hr 13mins
Uncle – 35mins
Aunt – 40mins
Cousin – 40mins
Brother – 58mins
Sister – 1hr 12mins
Boss – 32mins
Children’s friend – 39mins
In-laws – 1hr 3mins
Niece – 58mins
Nephew – 58mins
Godchildren – 42mins
Godparent – 34mins

  • Mat is a writer with an interest in public opinion research. He has a passion for stories covering lifestyle, travel and technology.

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