Selling cars as a dealership has never been easy, especially when many people look for private second-hand sales when they need a new car. This is because they’re likely to spend less money and have a chance of buying a perfectly good car for their needs. For those that do want to go to a dealership, it’s not something that people do very often so if you miss the window of opportunity, you’ll be waiting around for another few years at least. That’s why you need to make your dealership stand out from the crowd, and here are some tips on how to do exactly that.
Know your target audience
While you want to make as many sales as humanly possible, you simply can’t please everyone and that’s why it’s important to know your target audience. Once you’ve determined what group of people you’re trying to appeal to, then you can organise your marketing to fit their interests and needs. For example, if you’re selling sporty second-hand cars, you’d be appealing to a more male orientated crowd and what usually attracts men more than anything? Women and cars! Putting them together in your adverts and on social media will help make you stand out from the crowd.
Vamp up your online status
In this day and age, everyone has taken to the internet to do their prior research, and that includes when they buy a new car. With so many dealerships already on the internet, you’ll need to vamp up your online status so that you’re seen as much as possible. Did you know that you can get SEO for car dealers? This is where audience targeted keywords will be built into your website so that you’re more likely to appear higher on search engine results. Use those in your social media posts too and you’ll notice a huge increase in custom.
Create something that makes you different from the rest
So you’re selling cars? So what? There’s probably a tonne of car dealerships within a 5-mile radius that can offer the same sort of cars and the same service as you, so why should people come to you instead? Doing something different and out of the ordinary such as sponsoring the local football team, creating a lifetime offer for your customers, or even coming up with a catchy jingle for your adverts will help draw people to your dealership and leave your competitors in the dust.
Become a local celebrity
Finally, most car dealerships have the name of its owner in and if yours does, play on that! Become a local celebrity by taking time out to help with pressing matters such as litter clearing, charity sponsoring, or volunteering your time to help those less fortunate than you. The more you do, the more recognisable you’ll be and that will without a doubt bring in more customers for your dealership.