LOCKDOWN START-UP TAKECVR LAUNCHES CROWDFUNDING CAMPAIGN
Who says privacy has to be so boring?
LONDON, UK – A new privacy accessories start-up called takecvr (take cover, get it?), built in lockdown during the pandemic, has launched on Kickstarter with their, shall we say, gorgeous Macbook camera covers.
PR PEOPLE: “Sarah, all the angles you’ve listed for your press release aren’t news. No one will care.”
SARAH, FOUNDER OF TAKECVR: “But isn’t it fascinating that we built this whole company working from home while on lockdown in a pandemic?”
PR PEOPLE: “Not news.”
SARAH: “But now more than ever, people are working from home on their laptops and creating more opportunities to embarrass themselves in front of their cameras and letting hackers do their hacking thing. Didn’t you hear about that guy who showered in front of his whole company? We make a fun product that solves this problem.”
PR PEOPLE: “Yeah, still not news.”
SARAH: “But Apple just said that people shouldn’t use those ugly black slidey things to cover their camera because it will break their expensive laptops. Shouldn’t people know there’s another option?”
PR PEOPLE: “Hmmm… unfortunately not news.”
SARAH: “What if we raise a million pounds on Kickstarter?”
PR PEOPLE: “Wow, you raised a million pounds? That’s news.”
SARAH: “Well, not yet, but it would help if we got some press to drive awareness for takecvr and the Kickstarter campaign.”
At takecvr, we make privacy accessories that aren’t ugly. Sound boring? We know. That’s half of what we are trying to fix, starting with some exciting Macbook camera covers. Also, not news. Yes, we know.
We are takecvr. We design privacy accessories with personality because we believe it’s not crazy to be serious about privacy and security AND have fun. We’re a pandemic start-up, comprised of just a handful of people (mostly unemployed), working from home (like many of you), in a business that launched in eight weeks. All because we believe our new normal doesn’t have to be boring or scary.
We’re getting started with our Macbook camera covers as it’s the biggest crime against design humanity. We’ve seen what folks have been using to cover their laptop camera – (tape, Post-It notes, cheap plastic).
Come join the fun on Kickstarter: https://www.kickstarter.com/projects/takecvr/takecvr