Chopra Jonas Joins Max Factor
Max Factor has announced Priyanka Chopra Jonas as one of their global ambassadors.
Mrs Chopra-Jonas is one of India’s best known and widely admired entertainers. Since winning the Miss World beauty pageant in 2,000, she has become known as a philanthropist, actor and movie producer.
Her work as a UNICEF ambassador is admired globally and she is also recognised as a top advocate for women’s rights.
In a statement released announcing the partnership, Max Factor championed Chopra-Jonas’ work, stating: “Priyanka Chopra-Jonas is a champion of the empowerment that comes with transformation, driving relevant and purposeful conversations that inspire today’s women.”
Stefano Curti, Chief Brands Officer at COTY, further detailed the brand’s support for the actress. She said: “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”
Chopra Jonas will be the face of several new Max Factor beauty campaigns and product launches, starting with the Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign this year.
Priyanka Chopra Jonas cited the brand’s history as a motivating factor.
She said: “A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador.”
In 2018, Chopra-Jonas also hit the headlines for marrying Jonas Brother, Nick Jonas.