Sustainable impact platform, Greenspark, raises £450k in funding to enable social and environmental action.
- Greenspark creates incentives for companies to take on their own sustainable action on a global scale.
- The platform provides businesses with planet positive online tools which effortlessly integrate with their systems.
- Greenspark has raised £450k in pre-seed funding from BBVA Anthemis Venture Partnership and Perivoli Innovations.
- CEO available for interviews.
“We’re extremely excited to be working alongside Anthemis and BBVA to bring a whole new approach to tackling world issues through tools that are not simply altruistic, they make business sense,” said Lenny Leemann, co-Founder and CEO. “By proving the economic value of sustainability we truly believe we can make a huge difference in the world.”
Greenspark aims to incentivise companies to tackle both social and environmental issues around the world by providing them with earth-friendly online tools that effortlessly streamline into their tech systems. This pre-seed funding will enable growth of their platform offering, thereby giving businesses the option to place their sustainable impact strategy on autopilot, while simultaneously catapulting Greenspark towards their goal.
“Sustainability is a strategic priority for BBVA. With Greenspark, we are backing a passionate founding team with a clear mission at the crossroads of fintech and sustainability,” said Christhi Theiss, head of BBVA Anthemis Venture Partnership at BBVA. “Their elegant Impact-as-a-Service solution allows businesses to offset their plastic and carbon footprint with a few clicks and involves their main stakeholders: the SMEs, its employees and clients who are buying their products. This solution empowers businesses, allowing them to focus on growing their revenues while creating a positive impact.”
By directly integrating with platforms including payment providers, marketing suites and e-commerce solutions, businesses are able to design both engaging and achievable climate action for customers, as well as their team. The seamless integration will, thus, benefit the business’ bottom line, as well as the planet. With a growing customer base and already planting thousands of trees each month, Greenspark is quickly expanding and becoming an integral component of business’ strategies when it comes to sustainability.
Some ideas presented by Greekspark for optimizing business’ sustainability model are:
- Planting trees for every order placed in a store.
- Removing plastic from the oceans for every newsletter sign-up.
- Offset carbon emissions for each team member of the company.
This expansion in the area of business sustainability is fully aligned with the objectives of the BBVA Anthemis Venture Partnership. The venture studio, the result of the collaboration between BBVA and Anthemis Group (Anthemis), seeks business ideas and disruptive startups that respond to the most urgent environmental, social, business and financial challenges, to help them reach their goals. Besides funding, it will also work hands-on with Greenspark in other aspects of the business, such as supporting their product roadmap, boosting their marketing and strategy, and enabling the venture’s network for the ‘startup’ to find talent.
“Enabling businesses and consumers to think and act about their environmental and social impact in a sustainable way is no longer for a niche segment of customers. This is a movement where the time has come to bring financial services and technology to this growing industry. Lenny and Matt are a dynamic team that has a history working towards building systems in the sustainability infrastructure space and we’re excited to support them in their journey,” said Farhan Lalji, Principal from Anthemis who leads the BBVA and Anthemis Venture Partnership.
Greenspark inspires companies to deal with environmental and social issues around the globe.
During this time where both employee and consumer demand for action is at a high, they are providing businesses with tools to become part of the solution. Greenspark’s Impact-as-a-Service platform allows businesses to create a positive impact at key touchpoints, track their growth in an easy to understand manner, and then effectively communicate this with their site visitors, customer base and key stakeholders. The results benefit the planet, their brand image, as well as their bottom line.
About BBVA Anthemis Venture Partnership
BBVA Anthemis Venture Partnership emerges from an alliance between BBVA and Anthemis Group to build a venture creation studio in London. The studio creates value by deploying capital and resources using a proprietary strategy in order to build and invest in early-stage businesses and successful founders. The partnership allows BBVA to support its strategic focus around fintech and sustainability while further expanding its footprint in the innovation ecosystem, and enables Anthemis to continue its mission to cultivate change in financial services.