Top 7 tips for marketing a new product
So, your company has a new product it wants to sing and shout about? That’s great news! However, you need to ensure that your business is following a marketing plan if you want your campaign to be successful.
Product marketing can be enormously successful – or a total flop. You will need to know, at a minimum, your target audience that is as specific as possible. For example, age range, gender, likes/dislikes and where they congregate the most online down to the most specific social media platform.
But market research aside, you also need to make sure that your product marketing is landing and sticking correctly. But what does this mean and how can you successfully achieve this? Let’s take a look at the industry’s top 7 tips when it comes to product marketing that is bound to see your product shine through.
1. Consider product motion graphic videos
There’s plenty of advantages when it comes to motion graphic videos. They’re versatile, attractive and engaging, all the while presenting an opportunity to present your new product in a fun way.
The main premise of a motion graphic is that it is an animation or piece of digital footage that creates the illusion of motion. It might include an abstract background with objects and text to accompany it. Either way, this is an excellent product marketing tool that is cost-effective and easy to create. A motion graphic agency like OK Social is able to create exceptional motion graphic videos for your business.
2. Social media campaigns
When you want to amplify the reach of your new product, there is no better place than on social media.
A good social media campaign will tap into your target audience by offering value, humour, creativity and/or information. Yet as well as offering free information to consumers, you are also creating brand-awareness.
Study some of your competitors’ most viral Tweets or Instagram posts. What did they do effectively and how can you do it better? With a new motion graphic video to promote too, you can set the bar even higher in your niche.
3. The power of email marketing
Consumers might be social media obsessed, but don’t underestimate the power of email marketing.
Examples of effective email marketing campaigns include:
- Promotional emails
- Informative emails
- Newsletters and internal announcements
- Press releases
- Product round-ups
You can nurture your customers and visitors to your website by encouraging them to sign up to your newsletter.
Evidence suggests this remains one of the most popular ways to build brand loyalty and a consistent consumer base who will, through the power of word-of-mouth, even do your marketing for you!
4. An SEO-focussed blog
Your business might still be in its early stages – and indeed, this might even be your first product that you’re introducing to the market.
Although you might be overwhelmed by the competition, you actually have a huge advantage here. By starting out small, you can ramp-up your blogging efforts to rank for specific keywords in your niche without having to juggle multiple different products to rank for at the same time.
The goal here is to get on the first page of Google, so get creative with your SEO efforts on your company blog and in your guest-posts.
An SEO-focussed blog would include:
- H1 and H2 headings of your keywords
- A suitable high-res image with an optimised meta description
- Bullet point lists for user-friendliness
- Internal links to other blogs on your site
- Keywords, long-tail keywords and similarly associated phrases mentioned throughout (though not too much or you risk keyword stuffing)
- A Call to Action (CTA) to encourage consumers to look at your new product
5. Influencer marketing
Influencer marketing might not be the cheapest method on this list but it is certainly one of the most advantageous tactics that you can adopt.
Influencer marketing has been a game-changer for many businesses as it harnesses the power – and reach – of an online ‘celebrity’ who can vouch for your product directly onto the social media feeds of your target audience.
6. Reward loyalty
This might be a subtle marketing tactic but one which continues to be of use.
By rewarding your loyal customers, you can make them feel valued which, in turn, sees them return to your products time and time again.
You can reward loyalty by:
- Offering an exclusive discount
- Creating a loyalty scheme or points reward system
- Give away free items after a number of purchases
- Invite customers to conduct product testing and reviews for free
- Invite customers to a launch night or exclusive event
7. Offer time-sensitive discounts
Finally, another great way to market your new product is to create a sense of urgency around it. But how do you do that?
Well, you can do that by offering a time-sensitive discount. By lowering the cost temporarily, for example in the first week of product launch, you can generate excitement and a burst of interest in your product and brand more generally.
Alternatively, you could offer a discount on the first batch of your product when it launches.
There is a certain psychology to successful sales and marketing, at the heart of which boils down to providing value to consumers and tailor-making your strategy to suit your audience. Follow this motto and your product launch will be a success – no matter which of the seven tips above you follow.