Only 28% of Britons like Black Friday, Survey Suggests
UK, November 22nd 2022: We Are Thought: “In November 2022, we ran a survey asking the British public the question ‘Do you like Black Friday?’. We were curious about the general sentiment about the sale period in the UK and whether the public are getting tired of the constant sales messaging. The results were interesting, showing only 28% of Britons liked Black Friday.
After completion of the survey, we found that only just over 28% of the public liked Black Friday, with 32.8% unsure on how they feel about it and almost 39% reporting that they actively did not like the sale period. The data shows that people in the UK may be becoming weary of the constant messaging around the sales period and as many shoppers demand more sustainable goods and services, the want for super low prices from unsustainable outlets may drop over time.
We have been building Thoughtful Friday since 2015 and are so proud and grateful for the continued support shown by the public. what started as a drive towards a planet-friendly alternative to Black Friday, has since turned into a great initiative promoting some of the most important charities and social initiatives in the UK and beyond.
Sustainable Shopping Tips for Black Friday
1. shop with ethical brands
shopping with ethical brands is a great start and whilst it can be tricky to work out which companies are backing up their claims, a bit of research online can go a long way. our Thoughtful Friday initiative is a great opportunity to find ethical clothing at a good price.
2. think about the impact of the item after the purchase
whilst shopping with ethical brands is great, thinking about the impact of the item after the purchase is also essential. a lot of clothing can end up in landfill so it is important to recycle old items and pass them on to someone else who will love them after you.
3. only buy items that you will love
our third tip is to only buy items that you love, this will increase the chances of them becoming a mainstay in your wardrobe leading to good value both for you and the planet.
4. invest in better quality clothing that will last
lastly, investing in good quality clothing will also have benefits for you and the environment as you will spend less on replacing older clothing and reduce the amount of waste that ultimately may end up in landfill or not being recycled or reused.”