April Fools’ Day Email Ideas To Make Your Subscribers Laugh

April Fools’ Day is here. The day when you can get away with telling your friends and family that you’ve got alligators in the bathroom or a ghost in your house. The day when jokes and pranks are celebrated all over the world, but what about email marketing? I can’t imagine any better way to celebrate this day than by sending out some funny emails to your subscribers. They’re a great way to engage with your subscribers, boost sales and increase conversions.

So how do you make sure that your April Fools’ Day email marketing campaign doesn’t backfire? Here’s how!

April Fools’ Day email ideas will help you send out more unique and hilarious emails than ever before

What better way to communicate with your customers than by sending them humorous content that will make them laugh out loud? Humor is a great way to engage customers and build rapport with them. It also helps boost engagement rates, increase conversions, and increase sales.

So what do you need for the perfect April Fools’ Day email? We’ve got you covered! Follow these tips to create the most hilarious emails ever: 

    • Use a subject line that will grab the reader’s attention.
    • Create an email with a fake deadline.
  • Use a real company name and email address.
  • Add an attachment (but don’t actually attach anything).
  • Make it funny and original.
  • It is a good idea to get inspired by the best real April Fools’ emails examples
  • Don’t overdo it, keep it simple! You don’t want your email to look like spam, so don’t include too many images or colors in your design. If you do decide to use an image, make sure that it’s relevant and appropriate for your audience (i.e., no offensive or NSFW content).
  • Don’t forget to have a call to action! You want people reading this email today, not tomorrow when their inboxes are full again from all of their other emails coming in during the week. If someone clicks on something interesting within one of these emails then we’ve done our job well enough. However, if there isn’t any sort of CTA, then they may just move onto something else instead…and we definitely don’t want that happening!
  • Make sure it’s relevant to your audience and brand. If they don’t have any interest in what you’re selling or promoting, they won’t appreciate the humor of an email from you on a holiday dedicated specifically for pranks!
  • Make sure there aren’t any legal issues around making jokes about certain topics (e.g., don’t make fun of someone else’s product).

Make it look like you’re sending a holiday greeting card

This is a great way to show your clients that you’re thinking of them and their families during this important holiday. The best part is that it doesn’t take much effort on your part, since all emails are sent through our system. Just pick an email template and add any text, images and video files (including royalty-free music).

You can also add sound effects such as bells ringing or sleigh bells jingling, it will make the card feel even more festive!

Use a fictional product 

Create a fictional product and then promote it as if it were real (e.g., “This new product helps people lose weight without exercising or dieting”). If people respond by asking questions about the product, send them more information via another email campaign so they don’t suspect anything fishy is going on!

Other examples of what you can use

These are three more approaches if you haven’t made up yet what to use:

  1. The classic prank and joke email campaign that makes people laugh out loud (LOL).
  2. An April Fools’ Day contest with prizes that are too good to be true (but actually are).
  3. A faux sale or product launch that’s designed to get subscribers excited about something they don’t even know exists yet.

You might have heard of the saying “Don’t be afraid to fail” – well, it’s true! It’s better to try something creative than stay in your comfort zone and send out the same boring emails again and again.

Email marketing is not a joke, so don’t treat it like one! You can create funny content for your email campaigns but don’t forget that they need to serve a purpose: getting subscribers interested enough in your product or service so they’ll buy from you later on.


We hope you enjoyed our roundup of April Fool’s Day email inspirations. And remember: if you want to prank someone, it’s best if they don’t know they’ve been pranked until after the fact! So go ahead and send them one of these emails – just make sure that they won’t be expecting anything when it arrives in their inbox.