Things to Keep in Mind When Investing in Edtech Companies

The education technology (edtech) sector has experienced exponential growth in recent decades and is rapidly gaining appeal as an investment category for impact investors seeking both financial returns and social benefits. However, the unique nature of for-profit edtech also carries distinct challenges and responsibilities. These companies wield substantial influence over learning outcomes, data privacy, and accessibility for students globally.

  1. Assessment Metrics

When analyzing edtech investments, look beyond just financials. Evaluate metrics tied to student outcomes like improvement in grades, test scores, graduation rates and college admissions. Proprietary data on learning trajectories and skill development shows whether products truly enrich education. The most impactful edtech measurably boosts comprehension, subject matter retention, and achievement.

Prioritize companies that commission independent research studies on their product’s efficacy in improving outcomes. Beware of edtechs claiming success without hard data on real learning progress. Optimizing profits over learning impact eventually degrades product quality.

  1. Teacher-Friendly Products

The best edtech augments rather than replaces teachers. Those looking for impact investing opportunities seek companies building teacher-friendly products that simplify lesson planning, individualized instruction, progress monitoring, collaborative projects, administrative tasks, and assessment to empower educators. True impact stems from enhancing human-led education, not automating it away.

Evaluate user experience across the teacher workflow to assess convenience and added value. Effective tools reduce time spent on administrative burdens to allow more individual student support. Edtech should delight and retain good teachers, not drive them away.

  1. Equity of Access

Assess how edtech ventures ensure equitable availability across income levels both domestically and globally. Do products meet accessibility standards for disabled students? What about platforms accessible from mobile devices that reduce digital divide effects? Free or discounted access for disadvantaged schools is also important.

Prioritize solutions expanding access to quality education worldwide over exclusionary premium products just for elite schools. At a minimum, companies should have a concrete roadmap for cost reduction and expanding access over time as revenue grows.

  1. Student Privacy

Edtech tools gather immense student data from their work. Thoroughly gauge how companies approach privacy, security and consent. Do they collect only essential insights required to deliver the service while anonymizing unnecessary personal details? How is data encrypted and protected? What controls exist for parental transparency and oversight?

Evaluate the cybersecurity team and audit high-profile breaches across the edtech sector to identify vulnerabilities. Taking shortcuts on data security and privacy exposes children to serious risks. Examine the track record closely here.

  1. Societal Good Over Profits

Optimizing class size, pass rates, and other metrics for shareholder returns can compromise learning quality and integrity if taken too far. Favor edtech firms with governance structures that prioritize education-first missions over short-term profits. The most sustainable social outcomes occur when benefiting learners drives decisions rather than earnings metrics alone.

Impact investors should scrutinize the board of directors and shareholder base. Are leading educators and non-profit leaders represented? Are influential shareholders mission-driven funds willing to forego maximum profit for positive change? Good governance matters.

Edtech investing holds much promise but requires diligence across unique metrics beyond financials alone. Assess student outcomes, teacher empowerment, equity, privacy protection, and social mission when evaluating potential edtech additions to your impact portfolio. Targeting companies advancing learning and access drives impact. With careful analysis of how products enrich classrooms, data ethics, access for disadvantaged students, and commitment to education over profits, investors can identify edtech ventures creating true and lasting social benefit.