New training platform launches to help startups and small businesses succeed

An online training platform has launched to teach startups and small business owners how to promote their products and services, with the aim to help more companies survive during their early years.

PR Unlocked was created by Unhooked Communications MD Claire Gamble, a trained broadcast journalist with over 12 years’ experience working in communications. The online portal offers a range of free resources, such as online courses, podcasts and articles, as well as an in-depth training course that guides users through creating their own communications strategy and carrying out their own PR and marketing.

“Last year alone, around 660,000 new businesses started in the UK. But statistics suggest that within five years only 40 per cent will still be trading,” explained PR Unlocked founder, Claire Gamble. “A challenge for many startups and small businesses is how they let people know about their great products and services. PR and marketing agencies can charge thousands, meaning professional support and advice is out of reach for many. I speak to a lot of startups and small businesses on a daily basis and they all share similar challenges – how do they promote themselves? In the early days, there’s no reason why they can’t do some of their own PR and marketing, so I wanted to create an online platform to guide businesses through the process and help them succeed.”

People who sign up to the full PR Unlocked programme have one whole year to access the learning materials and any course updates during that time. There are also regular group video calls, a private online community for students, and a library of meet the expert videos. All the course content is optimised for desktop, laptop or mobile, meaning users can access it whenever and wherever they like.

Gamble added: “Over the last few years I’ve trained hundreds of businesses, marketers and university students face-to-face, but for so many startups and small businesses it’s difficult to take time out from their day-to-day work. Digital learning continues to grow in popularity thanks to its flexibility. Developing PR Unlocked was the next natural step for my business and means I can now reach out and help more business owners on a greater scale than I would otherwise be able to.”

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