The Waterman Lifestyle Just Got Better – Surf, Paddle, Wellness

Have you ever wanted to come off the bottom of a wave and be surprised at how much speed you generated? Or execute a top turn that blows your mind? Well, now you can experience such a thing through and through with GenRation (GR) products and services.

GenRation is a heartfelt collaboration between ocean-enthusiasts, entrepreneurs and champions of past, present and future. GenRation embodies the waterman lifestyle inspired by self-betterment and next-level performance. The team is on a satisfying journey to create better sustainable and quality waterman products in conjunction with world-class surf, paddle and wellness experiences.

GenRation has partnered with legendary board manufacturer Sunova Surfboards to create a ‘GenRation Edition’ line of boards that define next-level performance. This dynamic duo has set the bar with the highest performing stand up paddle (SUP) surfboards and accessories. Soon to come are a line of traditional surfboards and foilboards that are designed to take your surfing to new heights.

“The personal goal of becoming the best stand up paddle surfer in the world has led to the creation of boards that have allowed me to be the best surfer I can. These boards are those boards.” – 2018 APP World Champion Sean Poynter.

“I have never performed at this level in surfing before. I credit GenRation for this success by not only providing the best equipment I have ever ridden, but by also being the best team I have ever been part of!” – USA team member and Pan American Games Bronze Medalist, Daniel Hughes.

GenRation Xperience (GRXP) is where the waterman experience comes to life. GRXP is a rebranding of the popular SUP ‘n’ Surf Retreat (, but now with a full lineup of surfing disciplines (shortboard, longboard, SUP, foil) where you can receive personalized world-class coaching in tropical destinations across the world. Blended with our equipment you can be sure to accelerate your skills faster than ever.

Meet and greet. GenRation ambassadors will be coming to New York to showcase boards and abilities at the 2nd stop of the APP World Tour in Long Beach, NY. Here the team will be in full effect with coach and surfing legend Ian “Kanga” Cairns, and athletes Sean Poynter and Daniel Hughes putting the new board line to the test among the best in the world. Sunova ‘GenRation Edition’ board models, SP25, SP24, Kanga and Wedge will all be on showcase for those wanting to see them in person. The team will be competing during the surf portion of the APP event. Dates are Aug 31st-Sept 5th. Learn more at

To learn more about GenRation (GR) and their products and services, visit

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