Subscription Box Business Bathes in Sales Growth


Bathing in sales growth

An online beauty retailer has seen its business grow by a massive 25% over the past few months.

Bathbox is a subscription box company of bath bombs, soaps and salts and has been selling its products since 2017. Every month subscribers receive a different range of products each packaged to reflect the season.

The business was created by Natalie Clarke, who identified that there was a niche in the subscription box industry for a beauty bath product. Each Bathbox includes several well-known products, and this lets customers experience items that would cost them a lot more if they had been purchased from high street retailers.

Natalie normally gathers around 5 % growth each month, but this Easter’s Bathbox sold out in just a few days. This has meant that the business now has several hundred new subscribers.

Bathbox has been featured in Cosmopolitan and reviewed by several YouTube stars, such as Eltoria.

Owner Natalie says: “There are many small businesses, like mine, that have seen a growth in sales since the lockdown was introduced. I already had a business model that provided an alternative product to the major brands and high street retailers.

“Bathbox is an excellent way for my customers to treat themselves or to provide a monthly gift to a friend or relative.

“It’s a very exciting time for small businesses like mine that can still operate from home.”

The UK Subscription Box Boom Report, which was published by the Royal Mail in February 2019, estimated that the subscription box industry would be worth £1bn by 2022. But with the current lockdown set to continue, it is expected that people’s buying habits may change forever, with the industry seeing massive growth well before then.

This could see small businesses, like Natalie’s, develop and extend their products in a way that they would never have envisaged a few months ago.

Notes to Editors:

A Bathbox subscription costs £9.99 (+£2.99 UK Shipping). Subscribers receive a box once a month. Subscriptions can be cancelled at anytime.

Each Bathbox contains five Beauty Bath Items; Bath Salts, Bath Bombs, Soaps & more.

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