Manchester business Ultimate Performance develops two new apps enabling people to train and diet like Hollywood stars
Ultimate Performance (U.P.) is the world’s pre-eminent personal training business. At the global HQ in Manchester, U.P. staff have developed and released two new apps – UP Transform and UP On Demand – marking the company’s inaugural foray into the digital market.
UP Transform works as a diet creator, meal builder, calorie counter and progress tracker.
Users start by giving details about their current weight, physical activity levels and food preferences. They can choose the body look they want, based on photographs of real U.P. clients, and decide on how quickly they want to achieve that look.
The app calculates their daily calorie and macronutrient targets needed to achieve those goals, and then designs a weekly seven-day meal plan drawn from more than 400 delicious, nutritious recipes.
UP On Demand allows users to unlock the secrets behind the incredible body transformations of thousands of U.P. clients across the world. Clients that include celebrities and Hollywood stars, such as Top Gun: Maverick actor Glen Powell, BAFTA award-winning actress Olivia Colman and Bridgerton’s Jonathan Bailey.
The video-based app gives users access to a progressive, 18-week strength and conditioning programme for men and women. These programmes are based on real UP training sessions and show you how to master each move perfectly. The app also includes mobility classes, guided meditation videos and watch-along cooking classes.
Ultimate Performance founder and Global CEO, Nick Mitchell, created both apps in response to the slew of gimmicky fitness apps that ‘guarantee’ results in a matter of days and promote doomed-to-fail faddy programmes and diets.
Nick said: “There is a complete glut of fitness apps that falsely ‘guarantee’ results based on slick marketing and empty promises.
“At Ultimate Performance, we consistently achieve results no-one else in the global fitness industry can achieve. We have proven methodologies that get proven results, again and again and again. That is why we are such a trusted partner for people all around the world who want to transform their health.
“Now, for the first time ever, we have brought together that experience, knowledge, and expertise, packaged that into two apps that fit together hand-in-hand, and made them available to anyone, anywhere in the world.”
“There are no gimmicks here, no false marketing, no BS. These are the genuine workouts, and the genuine, tailored diet and meal plans we use, day-in, day-out, with our in-gym clients. And if you completely focus on these programmes, and attack them with determination, commitment, and consistency, you will also achieve incredible results.”
Both apps are available to download from the Apple Store and Google Play.
UP Transform includes a 14-day free trial, after which it costs £9.99 a month or £79.99 a year.
For more information, visit: https://ultimateperformance.com/uptransform/
UP On Demand includes a 7-day free trial, after which it costs £2.99 a month or £30 a year.
For more information visit: https://ultimateperformance.com/upondemand/