Exide Technologies, a leading global provider of stored electrical energy solutions, has announced a sponsorship deal with Team Estrella Galicia 0,0 Marc VDS in this season’s MotoGP, the premier event in motorcycle road racing. Each event in the calendar attracts millions of viewers from around the world, making it an attractive marketing proposition for a global brand like Exide. Team Estrella Galicia 0,0 Marc VDS’s line up this season includes 23-year-old Franco Morbidelli, a hot prospect for the future having clinched last season’s Moto2 championship.
The 2018 MotoGP season kicked off on March 18 with the Qatar Grand Prix. Morbidelli finished twelfth, just 16 seconds behind the race winner, in an exceptional debut performance. This season he is racing alongside teammate Thomas Luthi, the 31-year-old who recorded 10 podium finishes in last season’s Moto2 championship. As part of the sponsorship deal, the Exide logo will appear on Franco Morbidelli’s bike, team livery and in team promotional material.
“We’re delighted to be sponsored by Exide. The company has some of the most advanced products in the industry, including the high-performing Exide Li-Ion motorcycle battery,” said Michael Bartholemy, team principal at Team Estrella Galicia 0,0 Marc VDS.
Exide Li-Ion is up to 80% lighter than a standard bike battery, resulting in faster acceleration, more responsive braking and improved handling. The battery is maintenance free and offers super-fast recharging and first-class safety features. Its very low self-discharge rate makes it ideal for seasonal use.
Exide Li-Ion is part of the Exide Motorbike & Sport range, which also includes Exide GEL, AGM Ready, AGM and Conventional. Exide Gel is ideal for large bikes, with its maintenance-free design, deep discharge protection, impressive cycle life and ability to handle power-hungry electrical equipment. Exide AGM Ready is popular for high-performance bikes, thanks to its electrical performance, high vibration resistance and extended cycle life. The battery is maintenance free and requires no acid filling, so it comes ready to use.