Sirenum Secures First External Funding Round


Dynamic Workforce Management technology leader announces injection of funding
to drive growth into new geographies and industries along with improvement and
expansion of its product suite

LONDON, UK, 18 October 2019–Sirenum, the leading UK-based provider of technology
solutions for innovative temporary staffing agencies, is proud to announce its first
round of outside investment, led by a quartet of technology investors: seasoned
investment manager Bill Currie, construction technology entrepreneur Dermot
O’Grady, Intrinsic Capital founding partner Mark Horrocks, and former Tesco CEO
Sir Terry Leahy. The new investment will expedite Sirenum’s growth beyond its
current geographic footprint, facilitate growth in markets outside of staffing, and allow
for refinement and expansion of its product suite.

“This is the culmination of lots of hard work. It is a pivotal moment for the company. It
will change how we operate, how we are perceived and how we think,” said founder
and CEO Benjamin Rubin. “It will open the door to developing new capabilities,
facilitating new hires, embracing new technologies, and seeking new opportunities.”

With the investment, Sirenum leadership plans to drive deeper penetration into the
United States and Europe, where the company has recently closed large deals in
Poland, Switzerland, and Spain to add to its existing enterprise clients in Belgium
and Italy. Additionally, the investment will enable the company to continue to expand
functionality as the world’s leading enterprise-grade solution for temporary staffing
agencies.

“We are excited to be investing in Sirenum at such an interesting time on its growth
journey,” said Bill Currie on behalf of the investment group. “We look forward to
working closely with the team to help achieve its full potential.”

The Sirenum team is excited to benefit from the years of investment, operational,
and workforce management experience of the investor group. Currie, the founder of
the William Currie Group, which specializes in investments in the retail, e-commerce
and tech sectors, was previously a leading investment analyst for Barclays, Hoare
Govett and Charterhouse Securities. O’Grady, who is co-founder and chief executive
of the construction accounting and technology firm Ardent Tide, is a serial venture
investor, philanthropist, and civic leader. Horrocks founded the investment advisory
firm Intrinsic Capital in 2007 and serves as a non-executive director for a number of
businesses. Sir Terry, who served as CEO of Tesco 1997-2010, was Knighted for
services to food retailing in 2002. He is known for transforming the supermarket
industry in Britain, growing Tesco to the largest chain in the UK and one of the
largest retailers in the world.

With clients on six continents including relationships with some of the staffing
industry’s most well-known brands, Sirenum has firmly established itself as the
staffing industry’s leading provider of technology for managing the temporary
workforce. The company’s user base has grown to include hundreds of thousands of
dynamic workers in staffing and beyond. Key to that growth has been the company’s
commitment to recruiting and increasing domain expertise; its team possesses
nearly 60 years of experience in the staffing industry and a combined 140 years of
experience in workforce management technology. With this investment, the company
intends to build on its success in staffing by its nascent penetration into its corporate
install base across construction, retail, transportation, care, and security.

“The investment group’s belief in our team is especially gratifying. It validates our
focus on domain expertise and our strategy to penetrate staffing and then branch out
into other key industries,” said Sirenum co-founder and director of marketing and
corporate development Joshua Pines. “Finding the right partners on this investment
was very important to us, and we’re thrilled with the way it’s worked out.”
“We’re really proud of our team for reaching this milestone. They’re passionate,
thoughtful, and above all, great teammates,” added Rubin. “We’re also really grateful
to our business partners and clients for their help and encouragement along the way.
Getting here has been exciting, but we’re even more excited about where we go
from here. It’s a great day to be a Sirenumite!”

About Sirenum
Sirenum powers the dynamic workforce. As the leading global provider of
cloud-based workforce management technology to temporary staffing agencies,
Sirenum provides transformational scheduling, monitoring, financial, and compliance
technology to innovative employers, streamlining the management of hundreds of
thousands of workers globally, including organisations in the staffing, transport and
logistics, care, and security and events verticals. To learn more about Sirenum
technology for dynamic workforce management, please visit www.sirenum.com.

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