EDGE Market Expansion Shows No Sign of Slowing Down in 2020
EDGE dominance across the convenience and retail sector continues at pace with huge plans for Q1 and Q2 of 2020. This January, Socialites will be absorbed into the EDGE brand. EDGE is currently featured in over 18,000 retail locations and the addition of over 50 prestigious sites in major shopping centres across the UK enhances the brands retail footprint. The merging of EDGE and Socialites will further strengthen brand presence, with a successful ecommerce site and a strong loyal customer base, it will be a fantastic opportunity for consumers to enjoy all the EDGE brand has to offer.
EDGE is the market leading brand of premium e-liquids and CBD products in the UK, ranked no.1 in the UK convenience channel with growing sales globally – EDGE has seen 157% growth in the convenience sector and has 23 of the top 25 product SKUs in category*. As of 2019, EDGE is available overseas in 9 different countries. EDGE has consistently delivered in providing customers with the perfect vaping experience and has continued to expand its range of products, launching alternative forms of e-liquids, hardware and more recently, CBD products. This year, EDGE and parent company, NextGEN360 won ‘Vape Business Supplier of the Year’, ‘One to Watch’ award by the European Business Awards and ‘Business Supplier of the Year’.
“Looking to the future, we plan to expand the brand even further to more locations and will look to strengthen our position as the ‘go to’ brand for hardware and e-liquids. 2020 will be a very exciting year for all of us at NextGEN360, we intend to continue to innovate and lead the way in the vaping and CBD industry.” – Chris Carr, Sales Director at NextGEN360.
EDGE’s market expansion comes at a near perfect time, as we prepare to launch a brand new, game-changing piece of hardware in Q2 of 2020. This product will cement EDGE’s commitment to helping people worldwide find a less harmful alternative to tobacco products.
NextGEN360 is one of the largest e-liquid manufacturers in the UK, supporting hundreds of companies around the world with premium OEM e-liquids of exceptional flavour and quality.
We produce products not only for our own brands, but for some of the most recognised e-liquid brands in the UK. Our superior manufacturing capability provide the foundation for our success, allowing us to create exceptional mass market white label solutions for shops and retail chains, both nationally and internationally.
Our loyal and growing customer base regards us as the best e-liquid manufacturer and white label vaping liquid provider in the industry.
*The Guide 2020 – Insight and Advice for Convenience Retailers