London B2B Marketing Agency Pivots During COVID-19

A marketing business based in London is adapting and thriving during the Coronavirus pandemic by launching an innovative new virtual events service.

Chief Nation, a successful global B2B marketing and events agency well-known for their popular Chief Wine Officer C-Level networking events, innovated in the face of adversity and pivoted their core offering within weeks to continue to grow and support their clients.

Having lost around 70% of their events in the UK, EU and US overnight, Chief Nation has risen to the challenge by launching a virtual version of the Chief Wine Officer wine tasting and networking dinners.

“In these unprecedented times, taking our business in a new, exciting direction is helping us to stay afloat and offer an essential service to our clients,” said David Moore, Chairman of Chief Nation.

“It has been difficult to have to cancel and postpone numerous events, losing revenue whilst continuing to pay suppliers and cover costs, when face-to-face contact has been restricted; however, we all have a duty to stay at home, protect the NHS and save lives.”

Chief Nation has enjoyed prior success by providing a means for the world’s leading technology companies to meet with and build relationships with their prospects over the promise of fine wine and fine dining while networking with their peers in major cities across the globe. Now, the experienced marketing agency is responding creatively to these uncertain times by launching CWO : DIGITAL, a virtual version of the famous Chief Wine Officer events, bringing C-Level delegates together virtually on a conferencing platform to discuss the latest technology trends. With wine sent directly to each delegate, a wine expert guides them through a tasting, adding an extra sensory level to this interactive and engaging format.

“The early response has been fantastic! We’re fully booked up with new events for Q2, and Q3 is selling out fast” said David, who together with their management team including; Richard Porter, Laura Porter and Craig McCartney,  helped create, launch and sell this new virtual product in less than 4 weeks.

“We are seeing a strong appetite for our virtual events offering, which is helping people to meet, network and forge new business relationships. We appreciate the amazing support of all our loyal clients and are delighted to be welcoming new logos on board who are experiencing what Chief Nation has to offer for the very first time.”

“We are delighted that we have not had to furlough any of our staff and have not needed to look at government grants or loans. In fact, we are busier than ever and may also see some growth in 2020 from this new product”

David Moore is the co-owner of one of almost six million SMEs operating in the UK – according to the House of Commons Business Statistics.


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