RankFresh helps Kent e-cigarette company increase search engine rankings with robust technical SEO strategy

SEO experts RankFresh have helped a local e-cigarette company, SMOKO, increase its revenue growth by a massive 225%.

The two companies, both based in Tunbridge Wells in Kent, started working together in 2019. SMOKO sought help to increase sales of their e-cigarette products through Search Engine Optimisation.

RankFresh is a digital marketing agency specialising in SEO (search engine optimisation). The company was founded by Nick Lima in 2011 specifically to address the SEO needs of small to medium-sized businesses in the Tunbridge Wells area and beyond.

The agency has impressive credentials. Mr Lima is a certified Google expert with 20 years’ experience in the digital marketing field. This certification means that his knowledge and deep understanding of the SEO area is officially recognised. It also provides RankFresh clients with the reassurance that their business is in capable and professional hands.

SMOKO is a UK-based provider of quality electronic cigarettes that has helped to prevent over 275,000,000 cigarettes from being smoked and their customers save over £100m.

The company offers two designs of e-cigarette and a wide range of nicotine flavours and strengths. For those new to this method of smoking, there is a comprehensive starter kit available with everything you need to make the transition from tobacco to e-cigarettes.

SMOKO is a member of the Independent British Vape Trade Association and takes its safety responsibilities seriously. For this reason and to ensure customers are experiencing a high quality product, all ingredients are sourced in the EU and manufactured in the UK. This is one of the company’s unique selling points.

Website traffic and sales via the SMOKO website are critical to the company’s success. It currently distributes its products all over the world.

When a drop in website traffic was detected, RankFresh’s expertise came recommended. Once the partnership had been initiated, RankFresh worked closely with SMOKO to analyse and evaluate the company’s website.

A host of optimisation strategies and best practices were implemented to improve search page ranking, drive visitor traffic to the SMOKO website and ultimately increase sales.

RankFresh’s work produced quick and impressive results. After just two months SMOKO was already observing a tangible improvement. And after 12 months the success of the SEO implementation was apparent. SMOKO’s starter kit is now one of the most recognised electronic cigarette starter kits in the UK. And overall, SMOKO’s revenue from organic Google traffic, achieved by the recent SEO, has increased by over 225%.

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