How to Start Selling Handcrafted Jewelry Online in 2021?

According to Statista, more than 29 million people buy jewelry from online platforms. That means an online jewelry business can be highly profitable. These days, people prefer handcrafted jewelry over mass-produced trinkets. If you want to start an online wholesale handcrafted jewelry business, you should know how to sell your products.

Here we shall discuss effective ways that will help you sell your products online. let’s check how you can start selling handcrafted jewelry online in 2021 below:

1. Conduct Market Research

The customers for handcrafted jewelry constantly stay on the lookout for unique and new designs. You need to be able to have the jewelry designs that your customers want to purchase. For that, you should know about the market trends before your competitors.

But how can you do that?

One of the most useful ways to know about the latest trends is by following jewelry blogs regularly. Some of the most popular jewelry blogs are as follows:

  • Gemologue
  • Gem Gossip
  • Diamonds in the Library

Besides jewelry blogs, you can also use Market Research Lab to learn about the latest handcrafted jewelry fashion trends.

2. Setup your Online Store

You can start selling your handcrafted jewelry with or without your website. However, having a business website will authenticate your brand and earn the customers’ trust. Check the following tips to create an attractive online store:

  • Choose a relatable name for your brand and website.
  • Use an eye-catching logo and color palette for your web pages.
  • Divide your handcrafted jewelry into categories.
  • Post pictures of your jewelry items with high graphics.
  • Set reasonable prices for your products (prices should not be too high or too low).

3. List Your Products on Online Selling Platforms

Besides setting up your store, you can also list your jewelry items on other online selling platforms. These selling marketplaces will increase your customers and sales and let people know about your brand. You should ensure that you select websites with the most traffic and audience. some of the best online selling platforms are as follows:

  • Amazon Handmade
  • Aftcra
  • Big Cartel
  • Etsy
  • ArtFire
  • ShopHandMade
  • Folksy
  • RubyLane
  • eBay
  • Bonanza
  • Overstock
  • Sears

4. Start Marketing and Promotion

Choosing the right marketing strategies is crucial for your handmade jewelry business. You should check your competitors to know about the most effective marketing strategies. Also, by using social media networks to your benefit, you can instantly start selling your jewelry items.

Facebook marketplace, Instagram, and Pinterest are great platforms to showcase your products and increase your sales. Social media networks will also give you a chance to connect with your customers directly and know about their preferences and likes.

Bonus Tips:

1)Give Your Customers a Reason to Choose your Products

The online jewelry industry is pretty competitive. To start selling your items, you need to make sure that your customers choose your brand over others. You should offer deals and discounts that your customers cannot pass on. For instance:

Selling fair trade products is a great way to attract customers. Let your customers know that your products are made under safe and humane working conditions. Your customers will jump to buy your jewelry items knowing that they are purchasing from a reputable source.

2)Provide Detailed Product Information

You should give in-depth information about your products wherever you list them. Tell your customers which materials you used to make your handcrafted jewelry items, the quality of your product, and if the item has any flaws.

If your product description is unclear, most customers will not bother to ask questions. Having detailed information about products will make your customers feel more comfortable and confident while buying your jewelry items.

3)Use Social Media Consistently

Irregularity or inconsistency in using social media networks is one reason for the failure of most online companies. Regularly sharing posts on social media networks is the way to keep your business in the loop. Post your products’ pictures, blog posts, or even simple status daily to let your customers know that you are active.

Bottom Line

An online wholesale handcrafted jewelry business is indeed lucrative. However, you can only benefit from digital platforms when you know how you should sell your products. We hope that the guidelines mentioned above will help you sell handcrafted jewelry online in 2021.

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