Engage Works Announces Launch in Saudi Arabia, Extending Its Influence in the Middle East

Engage Works, a top-tier creative technology agency, is thrilled to announce its forthcoming expansion into Saudi Arabia, highlighted by the acquisition of a new trade license and the upcoming inauguration of a new office in the Kingdom.

This strategic expansion highlights Engage Works’ dedication to its clients and partners within the region and signifies an important growth milestone for the company.

Strategy Director Alex McCuaig will represent Engage Works at the upcoming Saudi Entertainment and Amusement (SEA) Expo 2024. At this event, he is set to make a significant announcement regarding the launch of a pioneering experience in Medina, a project that Engage Works has thoughtfully designed and executed. Since its initial soft launch in March, the experience has garnered enthusiastic praise from visitors, who have called it “spectacular,” “an incredible place,” and “truly remarkable.”

The SEA Expo, a major gathering of top-tier entertainment and attractions professionals, hosts over 300 exhibitors and stands as the largest event of its kind in the Middle East, fostering collaboration and innovation within the industry. This year’s expo will occur from 7 to 9 May 2024 at the Riyadh Front Exhibition and Conference Centre in Riyadh, Saudi Arabia.

Renowned for harnessing innovative technology and creative strategies to craft cutting-edge cultural and brand experiences, Engage Works is trusted by distinguished clients such as Sky, Landsec, Accenture, Google, British Land, KPMG, Microsoft, EY, and various museums across the UK and the Middle East. With this expansion, Engage Works aims to transform cultural experiences across the Middle East and beyond.

Alex McCuaig, Strategy Director at Engage Works, remarked: “We’re excited to announce that we’re expanding into Saudi Arabia this Summer, and will be joining other industry leaders at the SEA Expo 2024. This is a great opportunity for us to showcase our expertise in creating immersive experiences and to collaborate with other industry leaders to drive innovation and engagement in the region. We’ve already won several projects in Saudi Arabia, and the establishment of an outpost there demonstrates our commitment to continuing to do business there, expanding our offerings, and delivering bigger and better projects with our local partners.”