A lot about business is standing out ahead of your competition. There are so many industries that are over-saturated with brands that have seen other pop up before them and try to replicate their success that, for the consumer, it’s often difficult to tell them apart.
This is not what you want to hear as a Founder, quite the opposite. Therefore, making sure your business does not get lost among the cookie-cutter imitations around you will ensure you remain ahead of the pack and are the first company your customers think of when they need something.
Make the Most Of Technology
Technology is part of every business’ strategy, from marketing to customer retention to employee training and beyond. With this in mind, you must go above and beyond to make the customer experience as comfortable as possible.
Technology is especially important in businesses you don’t traditionally associate with being online. A dental SEO service, for example, is vital for bringing in new patients who otherwise wouldn’t know you exist all because they take advantage of browsing search engines either seriously or casually.
It’s this bridge between business and consumers that helps to spread awareness, even if they do not require your services just yet. At some point, though, they will need to turn to someone in your area, and it may as well be you.
Everyone loves a business who stands up for something, and in the past, we’ve seen campaigns fighting cancer, domestic abuse, animal abuse, and more.
These are all honourable causes, but it’s also essential to seem genuine in your fight. Just like everyone mocked the BP guys following the oil spill (parodied famously on South Park) because it didn’t seem like they meant it, the same will happen if you pick a cause just because it’s fashionable.
While it’s sad that any philanthropy can backfire on you, it will at least encourage you to pick a cause that means something to you, your employees, and your customers.
An Ocean All To Yourself
What easier way is there to stand out against competition if there isn’t any competition? The idea of finding a market that is yet untapped like Uber did with ride-sharing and Just Eat managed with food delivery (that is putting all takeaways in one place) means you can reap the benefits before others catch up. This is known as the Blue Ocean Strategy and could be something to explore.
While these companies innovated, you don’t necessarily have to. As long as you can find and perfect a niche that will be profitable (and you have the analysis and data to prove it), you can enjoy an ocean all to yourself.
After a time, that ocean will fill up, but apart from being a Nemo in a sea full of sharks, you’ll be the one who rules these parts, and other businesses will be fools to mess with you, but only as long as you continue to swim out in front leaving others to catch their breath.
Way Out In Front
Running a business is not something that allows you to sit back and relax. It requires being always on, innovation, and an understanding of what’s to come and getting there before anyone else.